The Four Foundations of World Class Marketing
Full Day and Half Day Sessions
Do you want your business leaders to think more strategically about sales and marketing? Get them to come together to see how, when and where they contribute to finding, winning and keeping the right work for the growth you have planned.
Team Day Agenda
Foundations of Healthy Sales Flow
With memorable analogies, insightful thinking tools, and relevant examples, we’ll explore…
First Flow Foundation
The Right Work
To whom are you offering what?
Second Flow Foundation
How will you support their decision?
Third Flow Foundation
When and how often will you show up?
Fourth Flow Foundation
Why and with what goals?
Your Cohort Report
Flow Foundations Snapshot
Ahead of your team day, you’ll be provided a video guided diagnostic for your team to complete. This will provide an overall percentage score, one for each Flow Foundation, and the range of opinion across your team. The shape of these is one of the things we will explore with you, as it indicates where your first focus should be. We will take time on your team day to understand the sequencing of firming up your marketing foundations, to ensure that each investment you make builds on the last.
“Your marketing is like fitness. You need a mainly healthy diet, made up of clients that keep your business energised and resourced. You need an all-over exercise plan, where you have a marketing tool or technique mapped to every step of sale. You need to actually do the exercise regularly, with a heartbeat rhythm of activity paced to match your market. And, you need a bloody good reason to do it!”
Based On The Best-Selling Book
“I think it might be quite good.”
“Bryony’s book builds on the first edition and continues to offer a really sensible and holistic marketing approach that fits perfectly with a structured sales approach. Solid marketing and sales theories are pulled together in the digestible analogy of finding and plugging 13 leaks in a funnel. Unlike many marketing books, Bryony encourages fixing problems with existing customers and optimising the win probability of identified opportunities as well as generating more leads and prospects. Ideal for small businesses, the book is supported by a comprehensive web school to encourage self-sufficiency and informed decision making.”
“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”
“Ideal for those who think outside the box”
“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”
“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”
As someone who’s new to marketing strategy this book is really helping me to focus my efforts and helping me create a clear roadmap. It’s easy to read and there are loads of supporting resources online! Well worth it! Looking forward to 3rd Edition even though I’ve not finished this one yet! Thanks Bryony
This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended
“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”
“When I first read Watertight Marketing around 4 years ago it changed everything I thought I knew about marketing, and even though I never got round to implementing all of it, I have dipped in and out of the methodologies as I have grown my business. I pre-ordered a copy of the second edition because I knew that now more than ever getting your marketing right and operating ethically and in a way that serves your clients and customers without the sleaze and ick that plagues the internet these days…and the second edition doesn’t disappoint. I’ve binge-read it…and will now go through it and implement it. I’m also making it essential reading for my clients.”
“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.
I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”
“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”
‘This is THE marketing bible! A must have for all businesses serious about growth.’
“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”
“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”
Book your Team Day
Call 0117 325 77 25