by Bryony Thomas | Case Study, Leak #12: What, Leak #3: No Emotional Connection
← Back to Case Studies Josef Elliott, co-founder and MD of Oyster IMS, talks about how they’ve used Watertight Marketing to tweak their marketing operation and win more business at the Confidence & Clarity Conference 2018. Transcript: Steve Bustin:...
by Stephen Bateman | Leak #13: No Emotional Impact, Leak #3: No Emotional Connection, Leak #6: No Proof, Touchpoint Leaks
Reading Time: 3 Minutes Typically, the businesses we work with are in the £2-20m turnover bracket. But, the Watertight approach was borne out of my previous life working with much larger brands, like Microsoft, Lloyds TSB, and Experian. It doesn’t matter how big...
by Bryony Thomas | Leak #3: No Emotional Connection, The Logic Sandwich
< Back to the Blog How many people do you think will be getting a Valentine card this year, who don’t really deserve it? Looking beyond a person’s failings could be said to be the very definition of love. And, this is one of the reasons why – as a...
by Bryony Thomas | Bucket, Case Study, Leak #3: No Emotional Connection
I’ve just come off a coaching call with a client, we’re working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company’s visual identity...
by Bryony Thomas | Bucket, Leak #3: No Emotional Connection, Leak #7: Information Overload, Taps, Time Triangle
This is the third in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who you...