Lessons in Marketing from a Multi-Million Pound Cat Thief

Next Masterclass date:  Wednesday 30th October 2024

Midday (London Time) | 60-Minute Masterclass

Join Bryony Thomas for a memorable lunchtime masterclass, sharing key lessons in marketing derived from the metaphor of cat thievery.

Live Masterclass with Bryony Thomas

How would you steal your neighbour’s cat?

This is a question Bryony has asked almost every audience she’s ever addressed. It’s a brilliant and memorable metaphor for effective customer journey planning. Never one to leave a metaphor unstretched, she’s drafted a new book for publication in 2025, called ‘101 Ways Your Customers Are Like Cats’. You can get a sneaky peek at this live masterclass.

Masterclass Host

Bryony Thomas

Bryony Thomas is the creator of the Watertight Thinking methodology, and the best-selling author of the Watertight Marketing book. With experience spanning over two decades, she has enabled 3500+ businesses to truly connect marketing to sustainable sales results.

“What sets Bryony apart is the direct linkage from marketing activity to sales results.”  Dave James, MD, Ascentor

Based On The Best-Selling Book

Watertight Marketing

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager
Amy Grenham

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton 
Cheryl Crichton

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication
Deborah Kingsley, MD

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar, MBE The Entrepreneurs' Godmother
Alison Edgar, MBE

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design
Julie Peel

Great marketing guidance for businesses.

Tim Rylatt 
Tim Rylatt

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel
Watertight Marketing

Attend Live

Next session: Wednesday 30th October 2024

Register to join us live

Midday (London Time) | 60 Minutes