I’m Bryony Thomas

Author & Founder of Watertight Marketing

I’m delighted to welcome you to this replay of my Masterclass: ‘Is your marketing on firm foundations?’

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When directed to do so, here’s the link to run your personal assessment.

Proven Marketing Process

Marketing That Makes Sense. Delivering Sustainable & Scalable Sales Results.

Watertight Marketing is an end-to-end marketing methodology, with a proven and sequenced process that means you can pinpoint precisely where to focus your energy, and continually make manageable improvements that gain momentum step-by-step.

Proven across more than 2000 organisations

Designed and refined over two decades

Captured in the best-selling book

Delivered by experienced and qualified practitioners

Accessible via government funded apprenticeship

Key Questions for Marketing Success

Put your marketing on firm foundations

Working with us ensures that you have clear answers to these four critical questions ensures that your marketing has the foundations for business to flow more easily.

Flow Foundation 1

First Flow Foundation

The Right Work

To whom are you offering what?

Flow Foundation 1

Second Flow Foundation

Balanced Routine

How will you support their decision?

Flow Foundation 1

Third Flow Foundation

Baseline Rhythm

When and how often will you show up?

Flow Foundation 1

Fourth Flow Foundation

Maintain Momentum

Why, with what goals and milestones?

Who and what is Watertight Marketing for?

Watertight Marketing has proven to increase sales results in growing businesses. Typical hands-on or consulting clients are seven and eight figure businesses with a small marketing team, or solo marketer. Those that use the online resources are typically micro businesses or solo entrepreneurs. The methodology has been proven to work in business-to-business, high-end consumer, public sector and not-for-profit organisations.

Some Common Questions

What type of marketing do you cover?

Watertight Marketing is an end-to-end strategic planning toolkit. It is a set of thinking tools and frameworks that equip you to design and run an effective marketing operation. It will allow you to assess and select the right marketing tools and techniques for your business, from the latest digital technologies to the best of traditional techniques.

Are you business-to-business or consumer focused?

Regardless of sector, if what you offer is bought or chosen through a series of reflective steps, then we can help. The longer the customer journey, the more we have to offer. If you aim to build long-term relationships with your customers or users, then Watertight will be enormously valuable. Alternatively, if what you offer is bought on impulse, and is more of a one-off than long term relationship, we’ll have less to help you.

What size of organisation do you work with?

The real sweet spot for a Watertight Marketing engagement is a £2-10m turnover business that wants to systemise to scale. But, we have tools and services suitable for organisations from 1 person up to around 150. The larger a business is, the more hands-on and tailored our engagements become.

How do you work with clients?

There are a number of ways of working with us, depending on your needs, goals and budgets. You can simply access to pre-packaged online resources. join the members club, or we can design a blended engagement of consultancy, training, and online tools.

How much does it cost to work with you?

From Free to c.£60,000. Essentially, if you need to get smart about your marketing, we can something for almost every budget. What changes as the budget increases is the dedicated support from Bryony or one of the practitioners.

We have a number of free online courses and live Masterclasses. The book costs £18.50. Our self-serve courses start at £47. Guided programmes start from £1500 per delegate. A typical 24-month marketing transformation programme ranges from £30-60k p.a.

In This Masterclass

Is your marketing delivering the sales results you need?

Do you ever wonder why the time, money and energy you put into marketing doesn’t quite deliver you the returns you were hoping for? Maybe you’re doing some brilliant stuff, but for some reason it’s just not clicking. If you have a sneaky suspicion that your marketing could work harder for you, but you’re not 100% sure how exactly, this is the Masterclass you’ve been waiting for.

Book Your 45-Minute Review Call

Talk to a Watertight Marketing Certified Practitioner:

  • Review the shape of your Flow Foundations
  • Understand the sequence to addressing them
  • Understand how to approach each one
  • Make a plan for putting your marketing on firm foundations

“The Touchpoint Leak™ Assessment is the best tool I have ever seen in helping someone organise their marketing priorities while taking in the whole picture. I’m going to be recommending it to all my customers – it’s a must.”

Nicola Cook

Founder, Company Shortcuts

“The Watertight Marketing methodology has been invaluable for our company. This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

Dougal Hawes

MD, Smartbox Assistive Technology

“Working systematically with Watertight Marketing meant we achieved for our business in three years what I thought would take seven. Thank you.”

Karen Meager

Co-Founder, Monkey Puzzle

Commercial Karma

We believe in Commercial Karma; that treating people decently is the foundation of long-term success. We would never do, or advise others to do, something that we wouldn’t do ourselves in their position.


We operate with integrity at all times; which means that we can always explain and feel comfortable with our motives and actions. We would never act in a way, or for a reason, that we wouldn’t be happy to explain publicly.


Growth & Challenge

We strive for ongoing personal growth, challenging ourselves and others to be the best versions of themselves; which means we invest time and money in self-awareness and personal development.


We help build organisations that support happy, healthy families and communities; which means that we work in ways that enable outside interests and making a community contribution.