How to make your marketing happen

Next Masterclass: Wednesday 26th April 2023

Midday (London Time) | 90-Minute Masterclass

Join this session if you want to get more effective and productive in the time you spend on your marketing.

Live Masterclass

How to make your marketing happen

Do you ever feel like the time, money and energy you spend on marketing could be more effective?

This session equips you to understand the reasons why marketing may not be happening quite as productively or effectively as you might hope. It will show you how to notch it up so that time is well spent and your marketing delivers.

Your Marketing Rhythm

Ditch the Marketing Yo-Yo

In smaller businesses (as well as many larger ones), marketing activity tends to take on a Yo-Yo pattern. Sometimes it’s the most important activity on the list, and at others time it simply doesn’t get done. This is about as good for your business bottom line as the eating equivalent is for your waistline.

In this session, we’ll explore the main reasons we see this pattern existing in the way people do their marketing. You’ll understand why it happens, what the effect is, and how you might shift to a healthier marketing rhythm.

Yo-Yo Marketing

For people who do the marketing

This session is for people who have marketing as part of their day job.

For the MD or CEO

If marketing isn’t a core part of your day job, you won’t get as much from this session. 

Is This You?

Does this ring a bell?

You are the person in your business with marketing as part of your job. This masterclass is designed for those that need to pull their sleeves up and actually get the marketing done. In smaller businesses, you are likely to be the lone marketer in the organisation, wearing all the hats!

Marketing strategy? Yep, that’s you. Marketing activity plan? Yes, that’s you. Marketing materials? Yes, that’s you. Marketing measurement? Yep, you again. You get the picture!

Masterclass Starts In

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In This Masterclass

Is your marketing delivering the sales results you need?

Do you ever wonder why the time, money and energy you put into marketing doesn’t quite deliver you the returns you were hoping for? Maybe you’re doing some brilliant stuff, but for some reason it’s just not clicking. If you have a sneaky suspicion that your marketing could work harder for you, but you’re not 100% sure how exactly, this is the Masterclass you’ve been waiting for.

Masterclass Agenda

In this 90-Minute Session

In this fast-paced session, we’ll look at key ways to notch up your marketing productivity by looking at:

Flow Foundation 1

Energising

The Right Work

Finding a Sustainable Ideal Audience

Flow Foundation 1

Effective

Balanced Routine

Choosing Effective Marketing Activities

Flow Foundation 1

Paced

Baseline Rhythm

Matching to the Pace of Your Audience

Scales

Balanced

Maintain Momentum

Balancing the Thinking & Doing

Masterclass Host

Cheryl Crichton

Cheryl is a marketing coach and advisor based in Bristol. She started her career in the 90s working on big brand design and communications for the likes of Walt Disney and Nissan. These days you can find her helping smaller, but no less exciting or ambitious businesses, tweak their marketing thinking and doing up to a world-class standard. She’s also Co-Founder of The Make Marketing Happen Club, a Watertight Marketing Master Practitioner, and local school governor.

Cheryl Crichton Master Practitioner

Based On The Best-Selling Book

Watertight Marketing

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy.

In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs.”

Elaine Hollerhead 
Elaine Hollerhead

“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.

I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”

Chris Turner 
Chris Turner

“This is more of a workbook than a read. For me it gives a clear path and a structure for devising marketing strategy and implementing the tactics needed for real growth.”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended

Lisa Flamingo 
Lisa Flamingo

“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”

Julie Peel Inspired Design
Julie Peel

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy. In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs!”

EH 
EH

“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”

Karen Skidmore True Profit Business
Karen Skidmore

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

As someone who’s new to marketing strategy this book is really helping me to focus my efforts and helping me create a clear roadmap. It’s easy to read and there are loads of supporting resources online! Well worth it! Looking forward to 3rd Edition even though I’ve not finished this one yet! Thanks Bryony

Robs W. 
Robs W.

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

Daniel Priestley Dent Global
Daniel Priestley

“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”

Kirsty I. 
Kirsty I.

“I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.”

Jim 
Jim

“I think it might be quite good.”

Colin Bryony's Dad
Colin

“When I first read Watertight Marketing around 4 years ago it changed everything I thought I knew about marketing, and even though I never got round to implementing all of it, I have dipped in and out of the methodologies as I have grown my business. I pre-ordered a copy of the second edition because I knew that now more than ever getting your marketing right and operating ethically and in a way that serves your clients and customers without the sleaze and ick that plagues the internet these days…and the second edition doesn’t disappoint. I’ve binge-read it…and will now go through it and implement it. I’m also making it essential reading for my clients.”

Julie Creffield 
Julie Creffield
Watertight Marketing

Attend Live

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Midday (London Time) | 90 Minutes

Register to join us live, or to receive access to the replay after the event.

Wednesday 25th January 2023