How to make your marketing happen

Next Masterclass: Wednesday 26th April 2023

Midday (London Time) | 90-Minute Masterclass

Join this session if you want to get more effective and productive in the time you spend on your marketing.

Live Masterclass

How to make your marketing happen

Do you ever feel like the time, money and energy you spend on marketing could be more effective?

This session equips you to understand the reasons why marketing may not be happening quite as productively or effectively as you might hope. It will show you how to notch it up so that time is well spent and your marketing delivers.

Your Marketing Rhythm

Ditch the Marketing Yo-Yo

In smaller businesses (as well as many larger ones), marketing activity tends to take on a Yo-Yo pattern. Sometimes it’s the most important activity on the list, and at others time it simply doesn’t get done. This is about as good for your business bottom line as the eating equivalent is for your waistline.

In this session, we’ll explore the main reasons we see this pattern existing in the way people do their marketing. You’ll understand why it happens, what the effect is, and how you might shift to a healthier marketing rhythm.

Yo-Yo Marketing

For people who do the marketing

This session is for people who have marketing as part of their day job.

For the MD or CEO

If marketing isn’t a core part of your day job, you won’t get as much from this session. 

Is This You?

Does this ring a bell?

You are the person in your business with marketing as part of your job. This masterclass is designed for those that need to pull their sleeves up and actually get the marketing done. In smaller businesses, you are likely to be the lone marketer in the organisation, wearing all the hats!

Marketing strategy? Yep, that’s you. Marketing activity plan? Yes, that’s you. Marketing materials? Yes, that’s you. Marketing measurement? Yep, you again. You get the picture!

Masterclass Starts In








In This Masterclass

Is your marketing delivering the sales results you need?

Do you ever wonder why the time, money and energy you put into marketing doesn’t quite deliver you the returns you were hoping for? Maybe you’re doing some brilliant stuff, but for some reason it’s just not clicking. If you have a sneaky suspicion that your marketing could work harder for you, but you’re not 100% sure how exactly, this is the Masterclass you’ve been waiting for.

Masterclass Agenda

In this 90-Minute Session

In this fast-paced session, we’ll look at key ways to notch up your marketing productivity by looking at:

Flow Foundation 1


The Right Work

Finding a Sustainable Ideal Audience

Flow Foundation 1


Balanced Routine

Choosing Effective Marketing Activities

Flow Foundation 1


Baseline Rhythm

Matching to the Pace of Your Audience



Maintain Momentum

Balancing the Thinking & Doing

Masterclass Host

Cheryl Crichton

Cheryl is a marketing coach and advisor based in Bristol. She started her career in the 90s working on big brand design and communications for the likes of Walt Disney and Nissan. These days you can find her helping smaller, but no less exciting or ambitious businesses, tweak their marketing thinking and doing up to a world-class standard. She’s also Co-Founder of The Make Marketing Happen Club, a Watertight Marketing Master Practitioner, and local school governor.

Cheryl Crichton Master Practitioner

Based On The Best-Selling Book

Watertight Marketing

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech Product / UX Coach, Author & Keynote Speaker
Joe Leech

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

It all makes sense!!

Robs W 
Robs W

“I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.”


“The first edition of this book was outstanding, but second time around it is even more concise. Bryony has a unique delivery style which makes her methodology easy to follow which creates great results.
The layout of the new book makes it perfect to revisit over and over again.
Highly recommended.”

Alison Edgar 
Alison Edgar

“Excellent book with practical and achievable marketing advice for all SMEs”

Julie Peel Inspired Design
Julie Peel

“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”

Kirsty I. 
Kirsty I.

Great marketing guidance for businesses.

Tim Rylatt 
Tim Rylatt

“Bryony’s book builds on the first edition and continues to offer a really sensible and holistic marketing approach that fits perfectly with a structured sales approach. Solid marketing and sales theories are pulled together in the digestible analogy of finding and plugging 13 leaks in a funnel. Unlike many marketing books, Bryony encourages fixing problems with existing customers and optimising the win probability of identified opportunities as well as generating more leads and prospects. Ideal for small businesses, the book is supported by a comprehensive web school to encourage self-sufficiency and informed decision making.”

Sarah H. 
Sarah H.

“The only marketing book you’ll ever need”

Kirsty I. 
Kirsty I.

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

Daniel Priestley Dent Global
Daniel Priestley

“This is more of a workbook than a read. For me it gives a clear path and a structure for devising marketing strategy and implementing the tactics needed for real growth.”

Amazon Customer ★ ★ ★ ★ ★
Amazon Customer

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Watertight Marketing

Attend Live

Register Now

Midday (London Time) | 90 Minutes

Register to join us live, or to receive access to the replay after the event.

Wednesday 25th January 2023