Posts on Leak 3 – No Emotional Connection

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You can’t logic someone out of love

You can’t logic someone out of love

Building an emotional connection with customer all the way through to loyalty is key to long-term profitability. It reduces service costs, keeps the competitors at bay, gets them talking about you to anyone who’ll listen and means they want to spend time (and money) with you.

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What do your visuals say about you?

What do your visuals say about you?

I've just come off a coaching call with a client, we're working on stemming Leak #3: No emotional connection and we got to talking about their visuals. There are two areas I ask clients to look at when considering their company's visual identity - the concept and the consistency. What concept is...

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How to bring some personality to your blog

How to bring some personality to your blog

This is the third in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who you are and checking...

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