Posts on Leak 8 – How (Format)

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Growing business through increased volume

Growing business through increased volume

In Bryony’s original blog ‘Growth: Do you want lifetime value, margin or volume?’, she explained the different types of growth a business can achieve through putting the right kind of marketing in place across the customer journey. She also explained how the Watertight Marketing methodology maps across that journey, and can be used to identify, prioritise, and address any gaps.

In this article, we take a deeper look at the ‘volume’ part of that concept, and how it relates to what many people think is marketing: generating leads

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3 examples of effective video marketing from zero budget upwards

3 examples of effective video marketing from zero budget upwards

Video is quickly moving into the 'must-have' category for even the smallest of businesses. In Touchpoint Leak 8 - How detailed in my book, Watertight Marketing - we talk about a six part matrix for ensuring your content is presented for the way people's brain's are wired. Video is one of the...

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One piece of content. 20 ways to use it.

One piece of content. 20 ways to use it.

In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting one piece of...

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Does your content deserve a visual?

Does your content deserve a visual?

One my favourite books is ‘Information is Beautiful' by David McCandless. He powerfully demonstrates how the way you present information has a direct correlation to how much people engage with it. Whilst this isn’t a new idea, the content marketing world has recently...

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