” was an incredibly useful and valuable session – more than worth the membership fee for this alone!”

“A huge thanks you for your workshop on Saturday. It was a really engaging session and I came away with a clear idea of what to work on next and lots of ideas.”

“The Club helps me find the right time to do things and has really helped me focus on what needs to be done, when.”

“Watertight gave us a common language to use in the business. It’s given the marketing and sales teams a language that they can understand, and they can use when working together.”

“I would recommend the Watertight Marketing framework to any business that’s trying to grow and use these simple frameworks to put their marketing on autopilot so that their business can carry on growing, without the same amount of input needed from the business owner.”

“Watertight is a really good way of having a shared language with business leaders who understand that there is a need for some form of marketing but don’t really understand why.”

“To me, Watertight Marketing puts a language and structure in place that lets marketers get on with the stuff they know they should be doing and be able to justify and explain why it matters.”

“I’ve described Watertight to colleagues in the past as really common–sense marketing. It’s the structure of it that makes it really clear for people to understand.”

“I would recommend Watertight Marketing to small and medium sized businesses who want sustainable growth, who are looking to reduce the overwhelm and progress in a way that feels manageable to start achieving those goals.”

“Watertight is not marketing to me. It’s a way of business thinking.”

“The Watertight framework has given me a lot of confidence to make decisions and get team buy–in.”

“Watertight has made a massive difference to me and our business… I’m a sales person but knew we needed the support of marketing to further our growth. We’ve achieved 500% growth in 4 years; I attribute a lot of that success to working with Watertight.”

“I don’t think there’s anybody I wouldn’t recommend Watertight to…. The methodology is so strong, you can apply it to a huge number of businesses.”

“I’d recommend Watertight to any business that was trying to educate its people or its clients in doing something different.”

“The stuff we’ve learnt with Watertight is more applicable to me that almost anything I’ve ever done in business.”

“Implementing Watertight has been one of the hardest and most comprehensive things I’ve done in business. I only wish I’d done it 10 years earlier!”

“Working with Watertight over two years meant that we achieved for our business in three years what we had thought would take us seven.”

“Tweaking just six of the thirteen Touchpoint Leaks was a key part of what enabled us to move from £10m to £20m turnover”

“The 4 pillars of marketing bring simplicity and clarity to the complexity of marketing, along with tools I can start using in the business tomorrow. Highly recommended, practical, engaging and fun!”

“Thanks again for delivering the best course I’ve ever attended.”

“I’ve never felt more able to follow through on a sessions learning objectives.”

“This really was the most engaging talk I’ve attended to date, being both actionable and accessible.”

“I was lucky enough to attend a fantastic presentation of Bryony’s Watertight Marketing strategy, the session was brilliant! This really was the most engaging talk I’ve attended to date, being both actionable and accessible.”

“Bryony’s energy makes her a very engaging and accomplished speaker. Her 4 pillars of marketing bring simplicity and clarity to the complexity of marketing, along with tools I can start using in the business tomorrow. Highly recommended, practical, engaging and fun!”

“The biggest change has been a much greater focus on understanding the customer journey and how we attract, convert and retain more customers. We now have a greater focus on measurement, understand where to invest and get a bigger return on marketing investment .”

“The exercises on the programme gave direction and focus to the apprentice’s work. I saw the direct correlation between the knowledge she gained, her activity and application of what she’d learned to our business.”

“I worried how I would manage our apprentice, given I’m not a marketer myself. One of the best advantages of the Watertight Marketing programme has been its structured process and the support and guidance it gave to the apprentice – it allayed all my fears.”

“Having an apprentice to take ownership of putting theory into practice has been a relief to me and the business – and the methodology has been a great tool and resource to lean on.”

“I had a love-hate relationship with marketing. Your programme has made me trust in the process knowing we can draw on it at any point to improve things. I’m now a big fan of marketing!”

“The results we’ve seen have been insanely positive….all the result of Dom and what he’s learned over the last year.”

“The Watertight Marketing methodology creates a great and simple framework, with the right ethos behind it – customers aren’t just a sales opportunity, they’re individuals with needs we can meet.”

“Watertight Marketing made so much sense – that’s why I wanted to join the apprentice programme that was based on the methodology.”

“I now feel very confident in my understanding of marketing strategy and how different skills and tools fit into the bigger picture. I wouldn’t have been able to do that without the frameworks and mentoring from Watertight Marketing.”

“The best thing has been that we’ve moved from ‘stab in the dark’ marketing to knowing what we’re doing and why.”

“I’m getting a well-rounded view of how marketing fits into the business.”

“The best thing about learning the Watertight Marketing approach is it gives you a clear step-by-step process that puts the customer and how we can best serve them at the heart of marketing.”

“Having Watertight Marketing’s brilliant, structured and thorough methodology has been a really helpful foundation for the whole organisation.”

“Using the Watertight Marketing approach on my apprenticeship has been invaluable. It’s given me the confidence to explain marketing at director level.”

“I feel incredibly accomplished in marketing now. Before it was like someone talking a foreign language.”

“I used to think marketing was just the pretty pictures.  The best thing about learning on this apprenticeship is that I’ve been able to understand marketing as a whole.”

“I’d recommend the Watertight Marketing methodology because it translates marketing theory into real work.”

“You gave me that extra bit of confidence that we could, with outside help from Watertight Marketing, nurture Chris along the journey to understanding and implementing marketing for the company.”

“All in all, Watertight Marketing is more than a book. Rather you will have an entire framework and methodology for addressing the marketing needs in your business. And, it’s the only marketing book you’ll ever need.”

“I am a marketer through and through, with more than 25 years’ experience working both in-house and as an independent consultant. I’ve read a lot of marketing books in that time, and this is – by far – the best!

For me, the first thing that struck me is the logical structure – 4 clear sections which take you from high-level marketing principles; a practical methodology and ideas for you to start implementing right away; right through to practical guidance to ensure you maintain momentum.

A feature of the book are the many line drawings to illustrate the concepts, which are brilliant in their simplicity; along with practical examples and case studies.

Even after many years of working in the sector I got a lot from the book, and – for me – there are 3 golden nuggets . Firstly ‘marketing is a mindset’ – it’s a WAY of doing business, and not just a bolt-on; ‘commercial karma’ – do the right thing, and you will be rewarded; and finally, the ‘Purpose/Profit Matrix’ as a practical tool to help you assess and attract the clients you love working with. These are all concepts I already related to, and yet Bryony Thomas has articulated them so beautifully, I now have a name for them!”

“The only marketing book you’ll ever need”

“Well worth buying the 2nd edition for the extra frameworks the author has added and new examples of how the thinking is used in real companies. One of the new frameworks which is particularly helpful is the Purpose/Profit matrix which gives us a lens through which to view the clients we work with. A lot of the key concepts are also usefully explained in more depth to give readers a richer understanding of the approach and how to use it in practice. Of course, still at its heart is the same practical, highly valuable methodology that businesses of any size can use and apply – and thousands have already used it to great effect in their own companies. Clearly and thoughtfully written, Bryony speaks eloquently for an ethical, customer-centric, purposeful marketing approach. Essential reading for business owners and directors, marketers, sales people and anyone who knows (or wants to find out) how great marketing is the cornerstone of their business success.”

“The first edition of this book was outstanding, but second time around it is even more concise. Bryony has a unique delivery style which makes her methodology easy to follow which creates great results.
The layout of the new book makes it perfect to revisit over and over again.
Highly recommended.”

“Everything you need to know about marketing in one place.”

“When I first read Watertight Marketing around 4 years ago it changed everything I thought I knew about marketing, and even though I never got round to implementing all of it, I have dipped in and out of the methodologies as I have grown my business. I pre-ordered a copy of the second edition because I knew that now more than ever getting your marketing right and operating ethically and in a way that serves your clients and customers without the sleaze and ick that plagues the internet these days…and the second edition doesn’t disappoint. I’ve binge-read it…and will now go through it and implement it. I’m also making it essential reading for my clients.”

“This is a brilliant and inspirational update not a new book”

“This is an update to the best-selling 2013 original and it has been improved in so many ways. There’s a new introduction to put Marketing in an overall business context, sections are handily signposted, new diagrams and models have been created and an entire new concept, the Profit/Purpose matrix, has been added. There are new case studies from businesses that have successfully used Watertight Marketing (apparently there are now over 2000) and the book has been improved based on practical applications of the system and feedback from the business owners and senior marketing people who have benefited.

I had been in marketing for nearly 15 years when I read the first edition and it opened my eyes to a way of marketing which was in many ways counter-intuitive but also practical, well thought-out, actionable and written in an easy to follow, jargon-free style. The second edition has built on this and is a hugely valuable handbook for anyone wanting their marketing to be more effective: large company, small company, not-for-profits or agencies. Very highly recommended.”

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

“I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don’t get very far), it’s lively engaging and will improve my marketing for my own business.

I should declare that I know the author socially but although this led me to read the book it wouldn’t colour my decision to implement a number of the ideas she presents. Highly recommended.”

“Excellent book for small businesses. East to read with really practical advice which anyone can implement, and loads of really valuable additional online material. Anyone who feels that their marketing budget is like sand slipping through their fingers Must read this book.”

“Excellent book with practical and achievable marketing advice for all SMEs”

“If you want to achieve long term sales results, get in control of your marketing and most importantly ensure good customer retention – then this book is invaluable. Bryony lays out very clearly the whole buying cycle (or funnel) and identifies each potential leakage point and how to ensure it’s all watertight. It’s a really good analogy and clearly explains what to watch out for. The worked example case study shows how it’s all done in practice. With plenty more case studies included, it’s really a blue print for any small business owner to follow. Too many start-ups make the mistake of thinking it’s all about maximising sales, when really it’s more about thinking through the whole buying cycle and making sure you keep the customers you get. No point in continuing to endlessly fill a leaky bucket!”

“Every small business owner should read this book”

“Bryony’s book builds on the first edition and continues to offer a really sensible and holistic marketing approach that fits perfectly with a structured sales approach. Solid marketing and sales theories are pulled together in the digestible analogy of finding and plugging 13 leaks in a funnel. Unlike many marketing books, Bryony encourages fixing problems with existing customers and optimising the win probability of identified opportunities as well as generating more leads and prospects. Ideal for small businesses, the book is supported by a comprehensive web school to encourage self-sufficiency and informed decision making.”

“Great way to integrate marketing with sales”

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy.

In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs.”

“Ideal for those who think outside the box”

“I recently finished ‘holiday’ reading ‘Watertight Marketing’ by Bryony Thomas – as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept – as I had previously understood it, on its head. As recommended by Bryony, I’m now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow – and that’s from someone who has previously loathed marketing. Strong recommendation from me.”

“Readable, Relatable, Practical”

“In this book Bryony demystifies marketing. Her written style is conversational but articulate. The Chapters are divided into short sections each containing pearls of information. The use of real business examples and worked scenarios are invaluable and enable readers to apply the learning outcomes to their own Companies and ultimately develop a successful marketing strategy. In my opinion this book is not only a great learning tool but also one to be visited again and again as an essential point of reference . Quite possibly the only marketing book that a busy business person needs!”

“I was recommended this book by an Associate who credited it for transforming her Business.

I have just read through it – as recommended – and already it makes so much sense. Its broken into chunks and analogies which make it easy to understand for the non marketer.

After reading the book I recently completed a free online training that Bryony delivered which has helped to understand exactly where I have have leaks and where my marketing needs better foundations, and having had a follow up call with Bryony establish where best to start to help me stop the leaks.

I can’t wait now read through the book again, take notes and listen/watch the accompanied video and web content to help me start planning my next steps.”

Watertight Marketing is a really great book for anyone wanting to sharpen their skills and understand the mechanics of how a customer buying journey begins, flows and ends.

As a business coach, it is one of my go-to recommendations for clients who need to boost their understanding of this interesting subject.
Bryony has written the book in a straightforward, easy to follow way and it is a proper page-turner once you get stuck in!

Great marketing guidance for businesses.

As someone who’s new to marketing strategy this book is really helping me to focus my efforts and helping me create a clear roadmap. It’s easy to read and there are loads of supporting resources online! Well worth it! Looking forward to 3rd Edition even though I’ve not finished this one yet! Thanks Bryony

It all makes sense!!

This book and the Make Marketing Happen Club were the missing links to my marketing strategy. Highly recommended

Enlightening, gave me clarity on the missing links

Amazing book, easy to follow and written in human language. It’s how to run a business well, written by a marketing expert.

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

“I think it might be quite good.”

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

“It’s hard to express how good I think the Marketing Masterplan is. It’s really brilliantly illuminating.”

“Wow… the results have far exceeded our expectations. We’re now enjoying a ten-fold increase in photography bookings.”

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

““The Masterplan process has made me focus on exactly who I want to be working with.”

“Watertight Marketing has enabled me to implement a huge change here.  I cannot recommend the Masterplan programme enough.”

“The Masterplan course has also helped me focus on the right kind of customers for me and my business.”

“Hands down the best book on marketing there is. I work with a organisations large and small and I always recommend this book as way of scientifically marketing products and services. There’s no fluff only easy to use, easy to implement ideas and concepts.”

“Impressed by the detail and processes laid out in this book and blows all other ‘how-to’ marketing books that I’ve read over the past 15 years out of the water. The author writes from 20+ years of experience of being in the field, and it shows on every page.”

‘This is THE marketing bible! A must have for all businesses serious about growth.’

“This book delivers exceptional value and clarity for all businesses to achieve a watertight marketing strategy.”

“Bryony recently presented her Tweak Your Leaks, Double Your Profits workshop to one of my Vistage Business Leader groups to universal acclaim. It’s a great session packed with content & delivered in an enthusiastic, engaging and informal style. Was well received and resonated with all group members. There is a significant amount of content, augmented by well-conceived workbooks and a clear progression through 3 sections resulting in everyone having a marketing priority plan. Tremendous value felt by all and the offer by Bryony to reconnect in a few months was universally appreciated. The time spent at the end of the session to come up with a couple of specific actions related to their own businesses was also highly valued. Bryony has a very engaging, warm, friendly style which she uses to great effect in communicating ideas, concepts and practical assistance. I would happily recommend Bryony to anyone who would like themselves & their teams to be more confident in effectively delivering their marketing plan.”

“Bryony recently spoke at a event for leaders in the South West – Leaders Connect. She blew me away. Her speaking style is dynamic, energetic, personable and easy to understand (non of that typical marketing jargon!). Afterwards, a few of the event delegates, myself included, described feeling a sense of relief that we don’t need to plough endless time and funds into new marketing tools (turning on many taps!) and instead need to focus on fixing any leaks in the bucket. Bryony gave practical and tangible ways of doing this, that were also cost effective – perfect for a group of busy leaders, many from Non-Profit organisations with limited budgets. I can’t recommend Bryony highly enough. She is a top-rate speaker and marketing guru.”

“Wow…. What an amazing session, as I said yesterday it was by far the most engaging and relevant Vistage session I have ever been to!”