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How to write a marketing brief in 10 simple steps

by Cheryl Crichton | Affordable marketing plan, Marketing Consultants

“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and...

10 Ways to Screw Up Your Marketing Budget

by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...

How To Plan Top Performing Marketing Content in 5 Steps

by Stephen Bateman | Considered Purchase

Knowing how to plan top performing marketing content is essential to persuading more people to buy from you. Anyone can write content, but not all content leads to sales results. Many clients we encounter have been sold on the idea of content driving sales, but have...

Six steps to a strategic review of your marketing budget

by Bryony Thomas | Affordable marketing plan, Budget Shape, Third Flow Foundation - Baseline Rhythm

< Back to the Blog Watertight Marketing is marketing that supports every step of a buying decision, so that your business achieves long-term sales results. A strategic snapshot of your marketing spending can give you an indication as to whether you’re...

What are the steps in a buying decision?

by Bryony Thomas | Considered Purchase

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they? The model I find most useful, and use as the basis for the Watertight Marketing...