Step up your marketing for a sustainable business future.

Wednesday 19th October 2022


Building a business-wide marketing capability

Putting in place the right foundations, relationships and strategies for a purposeful business.

Packed with new Watertight content, we’re focusing on what you need to put in place to support a growing business – whether you want to win great clients or recruit great employees.

Over one whole day we’re running five powerful and practical sessions that will equip you with thinking tools and ideas you can put into action immediately. There will be time to ask questions and network with your fellow delegates.

This is for you if you’re an MD, CEO or marketer keen to know how to build your company’s marketing capability and what it takes.


  • 09:00

‘Doors open’ for networking

  • 09:30

Foundations of healthy business growth | Q&A

  • 10:15

Sustaining the relationships that sustain your business | Q&A

  • 11:00


  • 11:15

Attracting, winning & keeping great people in your team | Q&A

  • 12:00

Client Panel Discussion

  • 12:30


  • 13:15

Seminar 1 – Four perspectives you need to gather real momentum

Seminar 2 – How to Make Marketing Happen

  • 13:45


  • 14:00

Seminar 1 – Four perspectives you need to gather real momentum

Seminar 2 – How to Make Marketing Happen

  • 14:40

Developing a JourneyBrain in your business

  • 15:00

Networking Opportunity

  • 16:00

Close of day

Award winning methodology

Spend a day diving into the multiaward-winning methodology, Watertight Marketing, to find out how it is used to underpin sustainable sales growth.

Practical & Powerful Sessions

Over one day, you’ll be guided through the most powerful frameworks in the best-selling book and see how they’ve been applied by real clients for amazing results.


Very Exciting Announcement


Brand New Frameworks


Fantastic Speakers


Live Client Stories


Practical Workshops

Meet your Expert Hosts

Bryony Thomas

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations, and focused on the needs of established SMEs looking to grow beyond their visionary founder.

Rachael Wheatley

Rachael Wheatley

Rachael brings over 30 years’ of marketing experience, with a particular focus on building and developing effective marketing teams that are able to act as a strategic driving force across an organisation. She has worked with Bryony and Watertight since 2014, and has been pivotal to its practical application.

Ian Price

Cheryl Crichton

Cheryl is the Co-Founder of The Make Marketing Happen Club and a Watertight Marketing Practitioner. She started her career working on big brand design and communications for the likes of Disney and Nissan, but these days finds herself coaching and advising smaller, but no less exciting or ambitious businesses, on their marketing thinking.

Ian Price

Peter Baynes

Peter has over 25 years of marketing and business experience. Working as an independent advisor and trainer for the past 7 years, and has been part of the Watertight Marketing expert community since 2015.  For the past 4 years, he has been successfully teaching and coaching Digital Marketer Apprentices, combining the Watertight approach with the traditional syllabus.

The first 100 ticket holders will receive a rather fabulous mug for their conference day beverages!

Choose your ticket

If you require an invoice to be sent to you in order to purchase a ticket for the conference, please email or call 0117 325 77 25 and one of the team will be able to assist you. 

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

Cara Sherliker

Partner, Adeva Partners

“This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

Dougal Hawes

MD, Smartbox Assistive Technology

“Working systematically with Watertight Marketing meant we achieved for our business in three years what I thought would take seven. Thank you.”

Karen Meager

Co-Founder, Monkey Puzzle

Get your marketing on firm foundations.

Focus your efforts on what matters.

Achieve sustainable and scaleable sales results.

Small businesses matter.

Thriving small businesses are the results of countless hours of emotional and financial energy. They work because of the efforts of the whole team: founders and CEOs, directors and through the whole organisation. Central to this success is great marketing. It starts with the marketers and extends across the business. When it matters that you work with great clients and recruit great people to your team, marketing really matters.