Growth in Challenging Times

A two-part event looking at what your marketing needs to underpin stable, sustainable and scalable business in 2023 and beyond.

This is a two-part event, with morning sessions one week apart. The first session will be run in-person or online, the second online only.

Tuesday 14th & 21st March 2023


Two half day sessions | 9am-1pm (UK Time)

Online or In-person (Bristol)

Can you grow a business in a tough economic climate?

We’ve all seen the news; the economic outlook isn’t exactly rainbows and unicorns. This is when you really test your business mettle.

We’ll be looking at the marketing foundations you need first for simple stability, then a business that can be sustained, and then one that can scale… in any weather!

Packed with new Watertight Wisdom, we’re focusing on what you need to put in place to support a growing business – whether you want to win great clients, recruit great people, or both.

Over two half days, we’re running five powerful and practical sessions. You’ll leave with the energy, thinking tools and ideas to put into action immediately for long-term benefits. There will be time to ask questions, share your own tips and thoughts, and network with your fellow delegates.

This is for you if you’re an MD, CEO or marketer keen to know what marketing strategies will underpin stable, sustainable and scalable business growth.

Tuesday 14th March 2023

In-person or Online

09.00: Warm Watertight Welcome

09.30: Your Stable Table for Growth

Bryony: Looking at what your marketing needs to deliver to give you a stable growth platform.

10.00: Q&A and Wisdom from the Room

10.15: Growth from Existing Clients

Rachael: A look at the essentials of customer marketing to ensure you don’t have a hole in your Bucket.

10.45: Q&A and Wisdom from the Room

11.00: Time for a Cuppa!

11.15: Watertight in the Real World

Client Panel: Ask people in real businesses what using Watertight to guide their thinking is like.

Cheryl Crichton Master Practitioner

11.45: Making Marketing Happen

Cheryl: A session to guide you in planning and taking purposeful action from today’s sessions.

12.15: Q&A and Wisdom from the Room

12.30: Reflections & Close

Bryony: Bringing together the key thoughts from today’s session and setting a few thinking exercises for the next session.

Tuesday 21st March 2023

Online Only

09.00: Warm Watertight Welcome

09.30: The Subtle Science of Growth Stacking

Bryony: Looking at the careful sequencing of marketing investments to ensure that each investment builds incrementally on the last.

10.00: Q&A and Wisdom from the Room

10.15: Watertight Employer Marketing

Rachael: Applying Watertight Thinking to finding, winning and keeping brilliant people in your business.

10.45: Q&A and Wisdom from the Room

11.00: Time for a Cuppa!

Cheryl Crichton Master Practitioner

11.15: Making Marketing Happen

Cheryl: A session to guide you in planning and taking purposeful action from today’s sessions.

11:45: Q&A and Wisdom from the Room

12.00: Developing a JourneyBrain & Close

Bryony: Bringing together the key thoughts from both days into the concept of a 'JourneyBrain' and help you to set your intentions for the year ahead.​

Exclusive New Research

We will be releasing the findings from our extensive study into strategic and tactical alignment in growth business marketing.

Award winning methodology

Spend a day diving into the multi award-winning methodology, Watertight Marketing, to find out how it is used to underpin sustainable sales growth.

Practical & Powerful Sessions

Over one day, you’ll be guided through the most powerful frameworks in the best-selling book and see how they’ve been applied by real clients for amazing results.


Very Exciting Announcement


Brand New Frameworks


Fantastic Speakers


Live Client Stories


Practical Workshops

Meet your Expert Hosts

Bryony Thomas

Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations, and focused on the needs of established SMEs looking to grow beyond their visionary founder.
Rachael Wheatley

Rachael Wheatley

Rachael brings over 30 years’ of marketing experience, with a particular focus on building and developing effective marketing teams that are able to act as a strategic driving force across an organisation. She has worked with Bryony and Watertight since 2014, and has been pivotal to its practical application.
Ian Price

Cheryl Crichton

Cheryl is the Co-Founder of The Make Marketing Happen Club and a Watertight Marketing Master Practitioner. She started her career working on big brand design and communications for the likes of Disney and Nissan. She now focuses on coaching and advising smaller, but no less exciting, businesses.

Ian Price

Peter Baynes

Peter has 25+ years of marketing and business experience. Working as an independent advisor and trainer for the past 7, and as a Watertight Marketing Master Practitioner since 2015. For the past 4 years, he has been teaching and coaching Digital Marketer Apprentices, combining the Watertight approach with the syllabus.

Choose your ticket

Earlybird Offer: Use the coupon code EARLYBIRD2023 to get £30 off

If you require an invoice to be sent to you in order to purchase a ticket for the conference, please email or call 0117 325 77 25 and one of the team will be able to assist you. 

Not able to join us for the  live sessions?

You can purchase the recordings of both days and have access to them for 12 months

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind.”

Cara Sherliker

Partner, Adeva Partners

“This isn’t your traditional marketing theory. This is a company wide approach that gets to the root of all aspects of a business. Thank you!”

Dougal Hawes

MD, Smartbox Assistive Technology

“Working systematically with Watertight Marketing meant we achieved for our business in three years what I thought would take seven. Thank you.”

Karen Meager

Co-Founder, Monkey Puzzle

Get your marketing on firm foundations.

Focus your efforts on what matters.

Achieve sustainable and scaleable sales results.

Small businesses matter.

Thriving small businesses are the results of countless hours of emotional and financial energy. They work because of the efforts of the whole team: founders and CEOs, directors and through the whole organisation. Central to this success is great marketing. It starts with the marketers and extends across the business. When it matters that you work with great clients and recruit great people to your team, marketing really matters.