"I recently finished 'holiday' reading 'Watertight Marketing' by Bryony Thomas - as recommended by a colleague. I found the book to be very readable, relatable and practical. It is also very process focussed and it flipped the whole concept - as I had previously understood it, on its head. As recommended by Bryony, I'm now reading the book for a second time, this time applying it to my own situation. I feel confident that positive results/outcomes will follow - and that's from someone who has previously loathed marketing. Strong recommendation from me."