Training & Mentoring
The same frameworks that helped me comeback after cancer and build a methodology used by 3,500+ businesses can transform how your team thinks about customer success. My training isn’t just about marketing theory – it’s about building systems that work under pressure.
Why my training is different
I don’t do corporate training-speak or death-by-PowerPoint. What you get is deep business expertise wrapped in memorable metaphors (including the famous Multi-Million Pound Cat Thief!), real frameworks that have been crisis-tested, and the kind of practical wisdom that only comes from building businesses, surviving the unthinkable, and helping over 3,500 organisations stop wasting money on strategies that don’t work.
Every session follows my Three-Layered Impact approach: you’ll get:
- a simple framework your process-minded people will love,
- a ridiculous metaphor that makes the concept stick,
- and real-world stories from businesses that prove it works.
Because lasting change happens when people understand, remember, and actually implement what they’ve learned.
Whole Team Training
Bringing marketing, sales, and service together for seamless customer success
I’m particularly skilled at getting different departments to stop working in silos. Whether it’s explaining why marketing isn’t just ‘colouring in’ or helping sales understand that marketing isn’t trying to steal their thunder, I create the common language and shared objectives that turn internal friction into customer-focused flow.
Perfect for: Cross-functional teams, growing businesses where departments are stepping on each other’s toes, or organisations where ‘alignment’ feels like corporate buzzword bingo.
Small Team Intensive
Transforming doers into strategic thinkers
Got a small marketing team trying to be all things to all people? I work with teams who are brilliant at execution but need to step up their strategic thinking. Think of it as upgrading from marketing mechanics to marketing architects – you’ll still get things done, but with a blueprint that actually supports the business vision.
Perfect for: Marketing teams of 2-8 people, scale-ups where everyone wears multiple hats, or teams who are great at tactics but struggle with strategy.
Individual Mentoring
One-to-one strategic thinking for senior leaders
I work directly with MDs and senior sales and marketing leaders who need to step up their strategic thinking and introduce proven methodologies to their organisation. This isn’t coaching – it’s experienced guidance from someone who’s built businesses, survived crises, and knows what actually moves the needle.
Perfect for: New marketing directors, MDs taking marketing in-house, or senior leaders who need to get marketing right without the luxury of making expensive mistakes.
Signature Training Programmes
Choose from any of my signature programmes, each of which has been designed and refined over more than a decade, or work with mr to design a tailered programme for your business.
The Watertight Intensive
The complete methodology that’s transformed 3,500+ businesses
This isn’t just training – it’s a transformation. Teams learn the systematic approach to treating marketing like plumbing: find the leaks, fix them methodically, and watch the results flow. You’ll leave with frameworks, not just feelings, and a clear roadmap for implementation.
What’s covered:
- The Watertight Marketing methodology from strategy to execution
- Customer journey mapping that actually prevents leaks
- Strategic foundations: the board’s one-page plan for marketing
- Measurement systems that matter (not vanity metrics)
- How to build anti-fragile marketing systems
The Cat Whisperer’s Workshop
Customer customer success using my most memorable metaphor
Bringing others with you in a decision or process of change really is like stealing cats – once you understand the methodology, it all makes perfect sense! This workshop breaks down exactly how to ‘steal’ customers from competitors by understanding what they actually value and interacting with them on their terms.
What’s covered:
- Lessons in marketing from a cat thief
- Customers are not like dogs
- Accepting the relationship imbalance
- the role of marketing, sales and service
- End to end customer journey success
The Anti-Fragile Business
Building resilience that drives results
The same principles that helped me survive impossible odds can help your business survive market disruption, economic uncertainty, or internal crisis. This programme combines strategic thinking with genuine resilience-building.
What’s covered:
- A business that gets stronger under stress
- Strategic decision-making under pressure
- The four pillars of business resilience
- Leading through uncertainty
- Systems that work when everything else falls apart
Short Sharp Skills Sessions
I also provide skills session for marketers to sharpen their approach. These can be delivered as:
90 minute online breakfast briefing or lunch & learn sessions
Half or full day in person workshops at yours or off site
“Bryony is the ultimate communicator. She takes complex ideas and makes them cleaer, and brings them to life in all sorts of ways!”
- What is marketing and how does it fit with the business plan?
- Successful customer journeys; tweak your leaks.
- Compelling marketing messaging for every step of a sale.
- Three ways marketing can support customer loyalty.
- Three ways marketing can boost sales conversions.
- Seven steps to getting yourself noticed by the right buyers.
- Identifying and influencing real influencers.
- Strategic marketing budgeting your board will love.
- Mindful marketing measurement that keeps you motivated and on track.