Benchmark Your Marketing

Does your marketing actually support healthy sales flow?

Benchmark your marketing against the Four Flow Foundations to pinpoint where to focus your energy for scalable sales growth.

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Get your Watertight score in under 10 minutes

Rate yourself against our diagnostic questions to receive your individual strategic marketing performance report.

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Or, find out more about it…

Work With Us

Courses

Equip your people with a proven methodology to underpin healthy business growth.

Consultancy

Work hands-on with us to audit and transform your organisation-wide marketing capability.

Club

Join our friendly members’ club to get the right marketing ticked off each month.

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The Watertight Marketing Test

Benchmark Your Marketing

Assess your business against the Four Flow Foundations to understand if your marketing is set up to support healthy sales flow.

“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.” Bryony Thomas, Creator – Watertight Marketing

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Or, find out more about it…

“Nobody needs more ideas for how to spend money on marketing. They need fewer, on which to truly focus. That’s precisely what the Watertight Marketing Test gives you.”

Bryony Thomas

Creator, Watertight Marketing

Take The Test

Proven Strategic Thinking Toolkit

Marketing That Means Business

Supporting Healthy Business Growth

Watertight Thinking is an end-to-end marketing methodology set within your business strategy. With Watertight, you have a proven and sequenced process to pinpoint precisely where to focus your energy, and incrementally make manageable improvements that gain momentum and underpin sustainable business growth.

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Proven across more than 3000 organisations

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Designed and refined over two decades

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Captured in the best-selling book

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Delivered by experienced and qualified practitioners

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Accessible via government funded apprenticeship

Take The Test

This diagnostic process has been designed and refined across 2000+ organisations. Your individual report gives a board level view of where to focus marketing energy to support better, and more sustainable, sales flow.

Answer the Questions

Rate yourself from 0-10 on a set of quick questions.

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Get Your Report

Your individual report is emailed to you as a PDF.

Book a Review Call

Talk it through with one of our marketing strategists.

Four Foundations of Marketing Fitness

Supporting Healthy Business Growth

Working with us ensures that you have clear answers to these four critical questions so that your marketing has the foundations to support more and better sales flow.

Flow Foundation 1

The Right Work

To whom are you offering what?

Learn More

Flow Foundation 2

Balanced Routine

How will you support their decision?

Learn More

Flow Foundation 3

Baseline Rhythm

When and how often will you show up?

Learn More

Flow Foundation 4

Maintain Momentum

Why, and with what goals and milestones?

Learn More

The #1 Best-Selling Book

Now in its Second Edition

The Watertight Marketing book is the place to start. This is the business book that delivers what many others promise. You’ll discover inspiring true stories from businesses like yours that have doubled, tripled and even hit that fabled 10x revenue and profit. Page by page, you can piece together how marketing supports healthy sales flow, and build an effective marketing operation with one guided action after another.

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Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross

“Everything you need to know about marketing in one place.”

Alison Edgar

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd

“Every small business owner should read this book”

Nicholas Taimitarha

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner

“The only marketing book you’ll ever need”

Kirsty I.

“Ideal for those who think outside the box”

Elaine Hollerhead

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza

“Great way to integrate marketing with sales”

Sarah H.

Great marketing guidance for businesses.

Tim Rylatt

“Readable, Relatable, Practical”

Jim

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar, MBE The Entrepreneurs' Godmother

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager

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Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

More About the Book

With Your Book

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Free Video Course

When you have your book, grab our free course on ‘Getting the most from your book’

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Starter Workbook

Download the starter workbook with one pen and paper exercise per chapter.

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Free Masterclasses

Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar, MBE The Entrepreneurs' Godmother

Enlightening, gave me clarity on the missing links

Lisa Flamingo

Great marketing guidance for businesses.

Tim Rylatt

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd

“Everything you need to know about marketing in one place.”

Alison Edgar

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication

“Great way to integrate marketing with sales”

Sarah H.

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review

“Every small business owner should read this book”

Nicholas Taimitarha

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor

“I think it might be quite good.”

Colin Bryony's Dad

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd

“Readable, Relatable, Practical”

Jim

It all makes sense!!

Robs W

“This is a brilliant and inspirational update not a new book”

Cheryl Crichton

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Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

More About the Book