Watertight Marketing – The Author’s Talk-Through

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Accelerate your marketing by pin-pointing the gaps

Benchmark your business against the Four Flow Foundations to find out where to focus your energy for scalable sales growth. 

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Flow Foundations Cycle
Strategic Thinking Toolkit

For Marketers that Mean Business

Our proven process is organised into the four Flow Foundations, which underpin confident marketing decisions that lead to sustained and sustainable sales growth.

F1: First Flow Foundation

The Right Work

A healthy client mix is made up of those that serve both purpose and profit, ensuring you are energetically & economically nourished.

F2: Second Flow Foundation

Balanced Routine

A balanced marketing routine is one that has an effective tool or technique mapped to every step of a decision journey.

F4: Fourth Flow Foundation

Maintain Momentum

Maintaining enthusiasm is made possible by a compelling business vision that is translated into a clear plan.

F3: Third Flow Foundation

Baseline Rhythm

A commitment to marketing that is consistently delivered at intervals and pace matched to your market.

Proven Strategic Thinking Toolkit

Marketing That Means Business

Supporting Healthy Business Growth

Watertight Thinking is an end-to-end marketing methodology set within your business strategy. With Watertight, you have a proven and sequenced process to pinpoint precisely where to focus your energy, and incrementally make manageable improvements that gain momentum and underpin sustainable business growth.

Proven across more than 3000 organisations

Designed and refined over two decades

Captured in the best-selling book

Delivered by experienced and qualified practitioners

Accessible via government funded apprenticeship

This diagnostic process has been designed and refined across 2000+ organisations. Your individual report gives a board level view of where to focus marketing energy to support better, and more sustainable, sales flow.

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Four Foundations of Marketing Fitness

Supporting Healthy Business Growth

Working with us ensures that you have clear answers to these four critical questions so that your marketing has the foundations to support more and better sales flow.

Flow Foundation 1

Flow Foundation 1

The Right Work

To whom are you offering what?

Flow Foundation 1

Flow Foundation 2

Balanced Routine

How will you support their decision?

Flow Foundation 1

Flow Foundation 3

Baseline Rhythm

When and how often will you show up?

Flow Foundation 1

Flow Foundation 4

Maintain Momentum

Why, and with what goals and milestones?

The #1 Best-Selling Book

Now in its Second Edition

The Watertight Marketing book is the place to start. This is the business book that delivers what many others promise. You’ll discover inspiring true stories from businesses like yours that have doubled, tripled and even hit that fabled 10x revenue and profit. Page by page, you can piece together how marketing supports healthy sales flow, and build an effective marketing operation with one guided action after another.

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

Watertight Marketing Book

“Finding Watertight Marketing was a revelation and a relief.”

Dave James, MD Ascentor
Dave James, MD

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“Practical, actionable and a proven method. What more could you want from a Marketing book?”

Chris Turner 
Chris Turner

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

“Readable, Relatable, Practical”

Jim 
Jim

“The best marketing book bar none. Looking at the entire customer journey from first awareness through to loyalty.”

Almira Ross 
Almira Ross

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication
Deborah Kingsley, MD

Great marketing guidance for businesses.

Tim Rylatt 
Tim Rylatt

“Everything you need to know about marketing in one place.”

Alison Edgar 
Alison Edgar

“Bryony’s theory has revolutionised my thinking after 20 years in marketing.”

Alison Dowsett Blacktrace Holdings Ltd
Alison Dowsett

“Every small business owner should read this book”

Nicholas Taimitarha 
Nicholas Taimitarha

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

It all makes sense!!

Robs W 
Robs W

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

With Your Book

Free Video Course

When you have your book, grab our free course on ‘Getting the most from your book’

Starter Workbook

Download the starter workbook with one pen and paper exercise per chapter.

Free Masterclasses

Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.

“The Best Marketing Book Out There. This book contains all the information you need in one place, and it does so in a way that is easy to understand and straight to the point with no jargon.”

Rachel Amazon Review
Rachel

“Readable, Relatable, Practical”

Jim 
Jim

“Ideal for those who think outside the box”

Elaine Hollerhead 
Elaine Hollerhead

Great marketing guidance for businesses.

Tim Rylatt 
Tim Rylatt

‘This is THE marketing bible! A must have for all businesses serious about growth.’

Alison Edgar, MBE The Entrepreneurs' Godmother
Alison Edgar, MBE

“The only marketing book you’ll ever need”

Kirsty I. 
Kirsty I.

“I think it might be quite good.”

Colin Bryony's Dad
Colin

“Great way to integrate marketing with sales”

Sarah H. 
Sarah H.

“Applying Watertight Marketing is like having Marie Kondo organise the marketing clutter in your mind and business.”

Cara Sherliker Adeva Partners
Cara Sherliker

“Absolutely brilliant! I love this book. I’ve learned SO much, but at the same time, it’s such a good and pleasurable read.”

Hil Gibb 
Hil Gibb

“Watertight Marketing is a no-nonsense guide to help step up the marketing of your business in a truly different way.”

Christian Tait, Owner Creative Cadence
Christian Tait, Owner

“Hands down the best book on marketing there is. There’s no fluff only easy to use, easy to implement ideas and concepts.”

Joe Leech MRJOE Ltd
Joe Leech

“I loved the book. We’ve actually enjoyed working through the materials – not least because it works!”

Dave Carr, MD EazyCollect
Dave Carr, MD

“There isn’t one bit of this book that isn’t useful. No matter how long you have worked in marketing.”

Amy Grenham Marketing Manager
Amy Grenham

Enlightening, gave me clarity on the missing links

Lisa Flamingo 
Lisa Flamingo

It all makes sense!!

Robs W 
Robs W

“This book has packed a huge punch for me. It has helped me structure my thinking – and doing – in a way that few other marketing thinkers or other books have.”

Deborah Kingsley, MD KPC Communication
Deborah Kingsley, MD

“Watertight Marketing has utterly transformed our business. In year one, we doubled both turnover and profit. In year two, we tripled it!”

Hollie Brooks, Co-Founder Audenza
Hollie Brooks, Co-Founder

“Every small business owner should read this book”

Nicholas Taimitarha 
Nicholas Taimitarha

“Everything you need to know about marketing in one place.”

Alison Edgar 
Alison Edgar

Grab a Free Sample (PDF)

Help yourself to a sample of the best-selling book here. No email required.

With Your Book

Video Courses

Free Video Course

When you have your book, grab our free course on ‘Getting the most from your book’

Companion Workbook

Starter Workbook

Download the starter workbook with one pen and paper exercise per chapter.

Live Masterclasses

Free Masterclasses

Join the author of Watertight Marketing, Bryony Thomas, for one of her free masterclasses going deeper on key concepts.