"I liked this book a lot. From the clear and actionable points to the comparisons between marketing your business and fitness (so the people doing one form of exercise and sticking to one diet for about a week don't get very far), it's lively engaging and will improve my marketing for my own business. I should declare that I know the author socially but although this led me to read the book it wouldn't colour my decision to implement a number of the ideas she presents. Highly recommended."