"I am a marketer through and through, with more than 25 years' experience working both in-house and as an independent consultant. I've read a lot of marketing books in that time, and this is - by far - the best! For me, the first thing that struck me is the logical structure - 4 clear sections which take you from high-level marketing principles; a practical methodology and ideas for you to start implementing right away; right through to practical guidance to ensure you maintain momentum. A feature of the book are the many line drawings to illustrate the concepts, which are brilliant in their simplicity; along with practical examples and case studies. Even after many years of working in the sector I got a lot from the book, and - for me - there are 3 golden nuggets . Firstly 'marketing is a mindset' - it's a WAY of doing business, and not just a bolt-on; 'commercial karma' - do the right thing, and you will be rewarded; and finally, the 'Purpose/Profit Matrix' as a practical tool to help you assess and attract the clients you love working with. These are all concepts I already related to, and yet Bryony Thomas has articulated them so beautifully, I now have a name for them!"