"I was recommended this book by an Associate who credited it for transforming her Business. I have just read through it - as recommended - and already it makes so much sense. Its broken into chunks and analogies which make it easy to understand for the non marketer. After reading the book I recently completed a free online training that Bryony delivered which has helped to understand exactly where I have have leaks and where my marketing needs better foundations, and having had a follow up call with Bryony establish where best to start to help me stop the leaks. I can't wait now read through the book again, take notes and listen/watch the accompanied video and web content to help me start planning my next steps."