Phew, we’re nearly there folks. I’ve been sharing a letter (or two) from my ‘A to Z of Content Marketing Ideas’ every day in December. We’re on the home straight. You’ve nearly had them all. There are six letter and 14 ideas left to share.
I put this list together to help you out in that moment when you sit down to write a piece of content, but for whatever reason no ideas come to you. Maybe you’ve used up all the stuff you first thought of. Or, you’re new to this whole content marketing malarkey. Or, just maybe, you’re an old-hand looking for a few new ideas. Whichever is you, I do hope I’ve sparked a few ideas already, and a few more to come…
Content marketing ideas beginning with U
Uniforms
Does your company wear a uniform? Is it up for a refresh? Getting your audience to suggest or vote on new styles could get a little engagement.
Universe
Solar or lunar eclipses, and interesting astronomical happenings can hold people enthralled. Is there something you can bring to the party? Tips on viewing, how to get a great photo, putting together a photo book, creating merchandise with images – facts and figures related to the event?
Unique
Is there something that you do that is unique? Can you demonstrate it or prove it?
Usability
Do people handle or interact with your product or service? If so, asking for their feedback on how easy they find it to use can make for excellent involvement, and content for blogs, videos and reasons to get in touch to talk about user-suggested
Content marketing ideas beginning with V
Values
What’s at the heart of how you do business? What’s important to you? Are there any guiding principles by which you make business decisions or treat customers? Telling people about these and inviting people to tell you what they think, and if you’re living up to them, can make for engaging content.
Vision
Where’s your business heading? Where’s your industry going to be in five years, 10 years? Telling people about the vision you have in mind, and asking whether they agree or not always goes down well.
Votes
See Polls.
© Bryony Thomas – The Watertight Marketer.
Bryony Thomas
Author & Founder, Watertight Marketing
Bryony is creator of the Watertight Marketing methodology and best-selling author. One of the UK's most influential marketing thinkers, she's worked with brands from Microsoft to Pancreatic Cancer UK, and was marketing director within FTSE 100 Experian following their £85m acquisition of the small business she was part of. Known for turning complex marketing into refreshingly clear thinking, Bryony brings warmth and insight to boards and conferences nationwide.
