Marketing that means business
Setting the context and building the competence your business needs for healthy & sustained growth.
Equip your people with a proven methodology to underpin healthy business growth.
Work hands-on with us to audit and transform your marketing capability.
Join our friendly members’ club to get the right marketing ticked off each month.
Are you a marketing professional or consultant?
Who, and what, is Watertight Thinking?
Watertight Business Thinking is a proven process designed and refined over two decades and across more than 3500 businesses. It gives you a powerful thinking toolkit, and a common language to lock-in the success you’ve worked hard for and sustain healthy sales growth. We typically work with organisations at around £2-£20m turnover, or aspiration.
Are you a marketing agency?
Nope. We don’t do sales or marketing for our clients. We train, equip, empower, and support them to do it themselves. We don’t write copy, do design, run campaigns, manage websites, or do telemarketing. We embed a common language, and a core set of benchmarking and decision-making tools and processes in your business so that when you do invest in this stuff, it delivers!
What type of marketing do you cover?
Are you business-to-business or consumer focused?
We have successfully covered both, and also employer and charity marketing. If what you offer chosen through a series of reflective steps, then we can help. Regardless of sector. The longer the customer or decision journey, the more we have to offer. If you aim to build long-term relationships then Watertight will be enormously valuable. Conversely, if what you offer is selected on impulse, and is more of a one-off than long term relationship, we’ll have less to help you.
What size of organisation do you work with?
How do you work with clients?
- Courses: We have a comprehensive learning platform that trains people fully in the tools.
- Consultancy: We can audit and configure an engagement to assess and step up your marketing.
- Club: A supportive members’ club for marketers using Watertight.
We also provide certification for marketing professionals wanting to add to their skills and credentials.
How much does it cost to work with you?
Courses | Consultancy | Club
We offer a range of courses that can either cover the methodology for Watertight end-to-end customer and employee pathways, or zoom in on a particular topic like budgeting or measurement. These are offered as video-guided online courses, and all include one-to-one live coaching.
“I’ve designed and refined these courses from research that originated in my award-winning MBA dissertation in 2006. My focus since then has been translating complex concepts into practical business tools, and getting these across in ways that click and stick!”
Some Common Questions about Courses
What do your courses cover?
Who are your courses for?
The methodology course is available at three depths:
- Essentials: suitable for non-marketers or early career marketing professionals.
- Intensive: A quick run through at depth to get the big picture, suitable for marketing managers and business leaders with a growth mandate.
- Mastery: For senior marketers in or aiming for a directorial or strategic consultancy roles.
Or, you can choose to do one chapter or one tactical deep dive. These are best taken either by marketers or under the leadership of a marketer building a team or collaborating with non-marketing peers. For example, you may wish your finance director to do the budgeting chapter, and your account managers to look at the tactics for driving customer loyalty.
How are your courses delivered?
We can add in-house sessions or workshops to this when you have a group of people doing courses with us, and you will be invited to join us at our annual conference and Watertight Weekend in-person sessions as we run them.
Do learners get CPD points or a qualification?
If you wish to add to your credentials, you can choose to sit the exam & coursework at the end of your study to achieve Watertight Marketing Certified Professional status. You will need to sit the recap exam each year to maintain your status.
How much do your courses cost?
All courses include access to our consulting tools in a powerful software
Whilst you are actively engaged in one of our courses you will have access to the core modules within our powerful software, which is currently in beta. If you wish to continue using these when you complete your course, you will be able to subscribe.
Some Common Questions about Consultancy
What does a consultancy engagement involve?
How long does an engagement last?
How does this work if we don't have a marketing team?
What if we already have a marketing team?
We love working alongside marketers at all levels. It’s probably when we’re able to deliver our very best work. In fact, we were all once in exactly the same positions and completely understand what it takes to make this work! An engagement with us will energise your existing team in three key ways:
1. Learning and development.
2. Help to position marketing strategically at the heart of the business.
3. Build a common language across the whole organisation.
Our aim is to enable your marketing, sales and service teams to truly thrive, creating healthy flow in your business.
How much does a consultancy engagement cost?
A 12-week Flow Foundations Audit typically costs £25,000, and gives you a deep insight into precisely what, and in what order, you need to focus on to put an organisational marketing capability at the heart of healthy business.
All consultancy includes access to our tools in a powerful software
Whilst you are actively engaged in consultancy project with us you will have access to the core modules within our powerful software, which is currently in beta. If you wish to continue using these when you complete your engagement, you will be able to subscribe.
Courses | Consultancy | Club
A practical and supportive club for people using Watertight in their businesses to get expert input, share ideas and get stuff done!
Some Common Questions about the Club
Who is your members' club for?
The Make Marketing Happen Club is for people whose job it is to get the marketing done for your business. That could be a solo marketer, or a small team. It’s a perfect resource to help you to manage, energise and develop your marketers. Members are most commonly marketing execs or managers in £2-20m turnover businesses, and if there’s a marketing director – they would join too.
How does it work?
What's our commitment?
How much individual attention do members' get?
All Club activities are run online via Zoom or video replay. The more you ask and engage, the more you’ll get from it all. There’s a full day of live drop in once a month, and 90-minutes of Q&A. If you ever want some one-to-one support, you can simply add-on a mentoring session as and when you need it.
How much does it cost?
All club membership includes access to our tools in a powerful software
Whilst you are actively engaged in the Make Marketing Happen Club you will have access to the core modules within our powerful software, which is currently in beta. If you wish to continue using these outside of club membership you will be able to subscribe.
Working with Watertight
A programme tailored to your business
Most clients looking for sustainable and healthy growth over the long term find that they want a full programme, with the service elements that match their needs. Here are the typical packaged programmes.
StabilityFor smaller businesses getting started with marketing
- Snapshot Audit
- 1 x Methodology Mastery
- 3 x Methodology Essentials
- 4 x Mentoring Sessions
- 1 x Club Membership
ScaleFor established small businesses starting to scale
- 12-Week Audit
- 1 x Methodology Mastery
- 3 x Methodology Intensive
- 10 x Methodology Essentials
- 6 x Mentoring Sessions
- 3 x Club Membership
AmbitionFor scaling businesses with ambitious growth plans
- 12-Week Audit
- 3 x Methodology Mastery
- 6 x Methodology Intensive
- 12 x Methodology Essentials
- 12 x Mentoring Sessions
- 6 x Club Membership
Give Rachael a call to chat it through...
Rachael Wheatley, Managing Director
Please do book a call in using the button below to discuss how we could support your growth plans.