Reading Time: Depends how many you read!
Part One of Watertight Marketing is about two things, how real people really buy things, and assessing how well your marketing supports that. It looks at what slows buying decisions down and gives an introduction to typical buying journeys. These books are also helpful to set this context. ~ Bryony Thomas, Author | Watertight Marketing
• Godin, S. (2018) This is Marketing; You Can’t be Seen Until You Learn to See, Portfolio Penguin (Buy on Amazon)
• Priestley, D. (2015) Oversubscribed: How to Get People Lining up to do Business with You, Capstone (Buy on Amazon)
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Bryony Thomas
Author & Founder, Watertight Marketing
Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology, captured in her best-selling book of the same name. She is one of the UK's foremost marketing thinkers, featured by the likes of Forbes, The Guardian, Business Insider and many more, and in-demand speaker for business conferences, in-house sales days and high-level Board strategy days.
