Cheryl Crichton, Author at Watertight Thinking

How to write a marketing brief in 10 simple steps

by Cheryl Crichton | Affordable marketing plan, Marketing Consultants

“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and...