by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 5 Minutes A few weeks back we ran a webinar delving into the detail of our recently published research report. The title of the session was how marketing leaders create strategic and operational excellence. In this blog we look at...
by Rachael Wheatley | Marketing In Action, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 5 Minutes Marketers are often, but not always, involved in employer marketing – that is, finding, employing and keeping brilliant people. We’ve worked with clients who have successfully applied Watertight Thinking and used our tools...
by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 10 Minutes “Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can...
by Rachael Wheatley | About the book
< Back to the Blog Reading Time: 5 Minutes Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what are the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing...
by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Capability, Marketing Skills, Marketing Team
< Back to the Blog Reading Time: 10 Minutes “Whatever your size of business, recruiting and resourcing can be a tricky. What makes for a brilliant marketing team? What factors do you need to consider? In our roundtable this month we discussed the topic through...