What are the steps in a buying decision?

A Watertight Marketing operation has a tool, technique or activity that acts as a stepping stone for each of the thought processes in a considered buying decision. But, what are they?

The model I find most useful, and use as the basis for the Watertight Marketing Framework is based on one originally devised by Dr Philip Kotler. Here it is with my interpretation of how this manifests in actions by the buyer…

Buying decision

© Bryony Thomas

Bryony Thomas

Author & Founder, Watertight Marketing

Bryony is creator of the Watertight Marketing methodology and best-selling author. One of the UK's most influential marketing thinkers, she's worked with brands from Microsoft to Pancreatic Cancer UK, and was marketing director within FTSE 100 Experian following their £85m acquisition of the small business she was part of. Known for turning complex marketing into refreshingly clear thinking, Bryony brings warmth and insight to boards and conferences nationwide.

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