In this session, Dan McInnis interviews Bryony Thomas about how she came to write Watertight Marketing, and talks through a number of the key issues for entrepreneurial MDs of growing businesses.
In this half-hour interview, Dan asks:
- How did you come write the book?
- How would you depict a sales funnel?
- How do entrepreneur’s develop a marketing roadmap?
- What balance should a business have between customer service and lead generation?
- How does a business choose the right technology to run a marketing operation?
- What breadth and depth does a strategic marketing consultant need?
Bryony Thomas
Author & Founder, Watertight Marketing
Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology, captured in her best-selling book of the same name. She is one of the UK's foremost marketing thinkers, featured by the likes of Forbes, The Guardian, Business Insider and many more, and in-demand speaker for business conferences, in-house sales days and high-level Board strategy days.
Thanks for the interview Bryony! You are very generous with your time and give us some marketing gold in this interview.
Cheers Dan