Delivering long-term sales results is, Watertight Marketing is all about. It’s about understanding how real people really buy, and then mapping an effective marketing tool, technique or activity against each step in the process.

This means that your buyers have somewhere to pause, think, and actively choose to move forward. And, your salespeople always have a good reason to stay in touch and a way of earning the right to their precious time (see Chapter 4 of Watertight Marketing). A sales operation that works like this delivers customers who buy more, stay longer, and tell the world how great you are.

Your marketing content is what keeps it running. It’s the marketing fuel in your sales engine. But, how can you come up with non-salesy ideas to get your market talking? I’ve put together the A to Z of Content Marketing Ideas to help you out.

There are over 140 ideas to prompt brilliant marketing content, and I’m sharing them all right here during December.

Content marketing ideas beginning with the letter D

Debates

Debates are a great format. Find a topic on which people have differing views in your industry and explore it. You can post a ‘for and against’ article, video two people with different opinions, run a poll, etc. This can be great for stimulating discussion.

Design

Product design processes, or how you came up with your brand, can give people a real insight into your business without being a dull ‘about us’ approach. Some sort of piece that shows the stages of design, how decisions were made and a before and after can be really powerful.

Diary dates

Little reminders like when clocks go forward, when the Bank Holidays are, etc. can be helpful and give you a chance to promote what you have to offer. Technology providers could send a guide on setting up custom voicemails, diverts of out of office assistance. Virtual PAs could offer out-of-hours support. Local venues could give ideas for days out that includes a trip to their attraction.

© Bryony Thomas – The Watertight Marketer.