When you ask people what content marketing consists of, they’ll usually list things like:

True enough. These are the sorts of things you’ll see in a comprehensive content strategy. But, the thing about the list above is that it’s about the format of your content. How it is housed. However, this is a pointless list if you can’t actually work out what to put in them. You know… the actual words..

So, I’ve put together an A to Z list of themes, topics and talking points to help you out. It’s not a list about the format of your content, it’s about the, um, content of your content!

And, I’m sharing every single one over the month of December. It’s a hefty list. 26 letters, and over 140 ideas in all.

Content marketing ideas beginning with the letter J

Jargon

Every industry has its jargon, helping people to understand what it all means is useful, and demonstrates your own understanding. A jargon-buster can be a real winner on your website, and it’s SEO-tastic too. I mean, what do you do when you encounter a term you don’t understand? Google it, right? Yep, you’re not the only one!

Jobs

Are there interesting roles in your business? Could you give people a little insight into your company by featuring some sort of ‘day in the life of…’ one of your people. There’s always a lot made of the leadership team, but featuring your receptionist or designer might often be more interesting. Oh, and take care with job ads and job specifications – they’re also ‘content’ and can say a lot about your business.

Jokes

Don’t force it. If you’re not funny, avoid this one. However, if you have a comedian in your midst this can be a nice touch. It probably works better in certain social media contexts – like Facebook pages – than on your website. But, a bit of humour can be really refreshing.

Journeys

Metaphorical journeys are always good – how have you or your business reached where you are today? What were the slips and highlights along the way? Real journeys can also give you something to talk about, perhaps you’re a salesperson who makes a habit of posting a photo of every hotel you stay in… or airport you go through.

Jury service

Ok, so this one is niche… but business owners whose staff get called out on Jury Service wonder how they should deal with it. Can you offer any advice, tips, support, or cover?

© Bryony Thomas – The Watertight Marketer.