Phew, we’re getting through them. I hope I’ve whetted your appetite for a few great pieces of content. I’m sharing a letter (or two) from my complete A to Z of Content Marketing Ideas every day in December. It’s my Christmas gift to the marketing world.

The idea of this list is to fire your imagination and get you thinking about great reasons to share great stuff. The idea of content marketing is to create materials that are engaging and useful to draw people into a conversation. Because, from conversation come sales.

So, here are a few more conversation starters for you…

Content marketing ideas beginning with N

Names

Sharing the thinking and stories behind your company name, and/or your product names, can make for an interesting piece. Including those that didn’t quite make the cut is always fun too.

News

Even if you’re not creating the news, you can comment on it, and respond to it. Share the load by getting different people to track particular news outlets. If something comes up that’s relevant to what you do, you can either comment via their online facility, or post a response as your own blog article or a short piece-to-camera.

Nonsense

I’ve seen some great ‘random facts’ posted by people in social media settings, and amusing tweets from the likes of @viztoptips certainly raise a smile. If it’s appropriate to your brand personality, adding a little bit of fun and nonsense from time to time can show that you don’t take yourself too seriously.

Content marketing ideas beginning with O

Occasions

Occasions that capture the public imagination, like Royal Weddings, sporting events, etc. can give you an opportunity to comment. Perhaps tips on planning the perfect wedding, or what to do if you don’t fancy watching the endless coverage. Maybe there’s a legal or best-practice angle… like understanding trademarks around commercial or sponsored events, for example.

Opinions

We all have them… and if you feel strongly about something it can make a great source of content. Let’s say you feel strongly about permission marketing, data protection, website usability or pension provision… you can post an opinion piece, start a discussion, invite a debate.

Opportunities

Passing on details of opportunities that your audience might benefit from can stand you in good stead. Perhaps you’ve been contacted by a journalist, but can’t supply comment yourself – could you pass it on? Maybe one of your customers is recruiting. These are things worth passing on via your social media channels, for example.

© Bryony Thomas – The Watertight Marketer.