No, not Rudolph, Reindeers or roasting chestnuts… this is the next instalment from my A to Z of Content Marketing Ideas. Today, we’ve reached the letter R, as I reveal one letter for every (working) day in December.

This list isn’t about tools, format or tips for your marketing content – it’s about the, um, content of your marketing content. Maybe, you’ve decided that 2014 is the year that you put content at the heart of your sales engine. Or, maybe you cottoned on years ago, but just occasionally find yourself staring at a blank sheet of paper wondering what to write. Or, maybe you’ve welcomed a new author to your team, who needs a little nudge to get them started. Whatever the reason, if you’re looking for some ideas of things to write, this A to Z list will help…

Content marketing ideas beginning with the letter R

Regional interest

Keeping up to speed on what’s going on in your area, or in regions where you have a presence, is important if you’re to appeal to a local audience.

Religion

This one comes with a health warning… but some religious events like Easter and Christmas are fairly safe ground. One of our IT clients runs a great online Easter Egg that’s lots of fun. Take a moment to think which of the major religious festivals might be appropriate for themed activity.

Research

We can’t speak highly enough on the value of research. Especially original, well conducted, thought-provoking, research. If you can provide an original and evidenced perspective on something of interest to your audience, you’re onto a winner. It gives you content for news releases, reports, web seminars, roundtable events, benchmark reports and articles galore. A content marketers dream!

Retrospectives

If predictions are the January staple diet, then retrospectives does it for December. Whether you’re collating a best of, or detailing highlights from the year just gone – a look back post, video or picture diary can make an interesting piece.

Reviews

Your reviews of other people’s stuff and their reviews of yours. Both rich seams of marketing content. How about reviewing a set of tools for a service you recommend, like a marketer reviewing email software, and talking people through the pros and cons? And, asking for reviews of your products, services, talks, etc. can also generate great content for your blog, product pages, brochures, sales presentations, and more. (Oh, and if you’re looking for a marketing book to review, do give me a shout 😉 )

© Bryony Thomas – The Watertight Marketer.