I’ve loved expanding on the list of 10 ways that marketing is like fitness, which I originally put together for the final chapter in Watertight Marketing. Today, I reach the final item on my list. And, it’s by far my favourite.

10. Your business will look great, feel great, and it’s fun!

I know there are three things there, but in essence, the last thing on my list of comparisons between marketing and fitness is that it’s truly worth it.

If you eat well and exercise regularly, you will definitely look and feel better. Your whole body works more efficiently, you’ll be able to think better, and that healthy glow suits everyone. With marketing:

• A great brand, where everything is considered and consistent is like a toned body and even skin tone.
• A regular marketing activity plan, is like that regular exercise regime that gives you the stamina to out-pace the competition.

With fitness, this is like waking up each morning feeling fresh and full of energy. With marketing, this often manifests as re-discovering the passion you had when you set the business up. And, replacing that gut-wrenching worry about where the next big deal is coming from, with a that fizzy-tummy excitement you feel when there’s something brilliant to look forward to.

Effective marketing delivers sustainable results!

At its heart this is about stepping off the roller coaster and getting your marketing to deliver long-term, sustainable, sales results.

And, the other great thing about a company that’s marketing fit is that if their immune system is in great shape. You’re much better equipped to survive a downturn, or change in market circumstances. After all, if you were backing someone to run a marathon, you’d go for the person who’d put in the training. Your customers are no different. When times are tough, and the purchase decision really matters, they’ll choose the company that can go the distance.

I’m even told that when you get into exercise, it becomes pretty addictive.

The same is definitely true of marketing. When it comes to building marketing into the daily life of your business, the most important change is often the sense of calm and control that the business owner starts to feel. If you’re able to see cause and effect between marketing effort and sales results, you’ll be able to plan and predict your business growth.

Marketing that delivers long-term sales results is marketing you want to keep doing.

© Bryony Thomas – The Watertight Marketer