by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 10 Minutes We talked to Peter Baynes, marketing consultant and a Watertight Practitioner about his experience of working with, using and applying Watertight Thinking. Interview by Rachael Wheatley, Watertight Business Thinking....
by Bryony Thomas | About the book, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Capability, Marketing Consultants, Marketing In Action, Marketing Skills, Marketing Strategy
< Back to the Blog Reading Time: 5 Minutes Answering the big strategic questions is what I love to do. I’m much less interested in which email or web page performed better, than I am about getting the FD to support the marketing budget, or getting the sales...
by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm
< Back to the Blog Reading Time: 7 Minutes Board level marketers need to set budgets and get budgets supported by others. Effective budgeting is essential in any marketing leadership role. In this post, Bryony Thomas explores the ten things she most often sees...
by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 12 Minutes “Watertight has been very influential…. Having a methodology and process provides confidence, rigour and a lens through which to think, research, draw conclusions and think critically. It gave me insight and...
by Bryony Thomas | Case Study
← Back to Case Studies Reading Time: 12 Minutes “I think it’s given me more motivation. I’ve always been motivated, but it’s a different kind of motivation, a kind of excitement. When we got off the last group coaching call, I thought, this is...