Today’s letter taken from my A to Z of Content Marketing Ideas is the letter P. And, for some reason it’s one of the longest lists. The idea with these is to prompt you to think about interesting things to talk about, or angles from which to look at creating content people will find useful.

The way it’s been most usefully employed is to structure a brain-storming session. Get the people in your business responsible for creating content, like writing for your blog, together for an hour each week and pick out a letter from the list. Go through the prompts, and see if each of you can come up with an idea for a post headline. It’s a great way to get some variety into your content, or to keep it flowing when your initial ideas have run dry.

I’m sharing a letter from the full list every day in December. So, by the end of the month you’ll have over 140 ideas to work from.

Content marketing ideas beginning with P

People

People are interested in people. Find as many ways as possible of letting people connect and engage appropriately with your people. Provide profiles on your website. Interview them in your blogs. Consider an intro video for key people. Share the load with blog articles from various authors around your business.

Personality

As business gets more social, sharing a bit of what makes the people in your business who they are gets more important. Have a think about ways that you can show a bit of personality.

Pictures

Imagery is content. Think about the photography and pictures on your website, brochureware, etc. Could you do something more exciting with it? Could you run a competition to get your employees’ children to design your next Christmas card? Could you run a customer photo competition of some kind. Are you photographing events? These are great for posting on Facebook and Pinterest. Could you even make an actual physical photo album, or a photo booklet? If yours is a visual product this could be brilliant.

Places

See Locations, Maps, and Tours.

Planning

January, for year ahead. April, for next financial year. Seasonally, for each season, etc, etc. Could you provide a tool, template, article or special offer to help people with their planning?

Politics

See Economy, Laws… those politicians are always coming up with suggestions, initiatives, etc. that are likely to effect you, your business, your industry and your customers. Issue a comment, provide a guide, break down the impact.

Polls

A quick poll and your reaction to it can be a great way of starting a bit of a debate. Think about things in your business that have potentially polarised responses and taking a quick poll of opinion can be a great starting point for a two-sided discussion piece.

Predictions

A stalwart of January editorials up and down the land… could you make some predictions about your industry? Maybe you could do this seasonally, quarterly or annually?

Product development

How products and services are developed and improved can in itself be a source of interest. Telling the story of how your own range was developed from the original idea to what it is now can really bring your company to life. Illustrated with early prototypes or sketches, with details of the decisions you made and why – this could make a really compelling read. And, a bit more interesting than features and benefits.

Productivity

An ever-present theme… anything you can do to help people achieve more in less time will be welcomed.

Profiles

We’ve mentioned profiles quite a bit… these are the mini biographies on key people. By which we mean at least your Board, and almost certainly your sales people and account handlers. They will appear on your website, in a blog by-line, and on social platforms – like LinkedIn. People buy from people, so this is critical content that shouldn’t be ignored.

Problems

See Concerns. Solving a problem is almost always a perfect piece of marketing content.

Profit

As with money, in a B2B context – if you can help people maximise their profits, tell them about it. We’d recommend doing this in a gentle ‘how-to’ way rather than a ‘get rich quick’ style – it’s much more credible and approachable.

© Bryony Thomas – The Watertight Marketer.