by Rachael Wheatley | #WatertightWednesday, Bucket, Funnels and Filters, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team, Taps
< Back to the Blog Reading Time: 10 Minutes “10 years ago the Chartered Institute of Marketing predicted that there would be no separation between sales and marketing. Clearly that hasn’t happened, but why is that? And why does service get left out?” ~ Rachael...
by Rachael Wheatley | #WatertightWednesday, Marketing Capability, Marketing Skills, Marketing Strategy, Marketing Team
< Back to the Blog Reading Time: 10 Minutes “Competence of course is a key factor in determining how effective your marketing is. It’s a combination of experience, knowledge and skills. However, a marketer is unlikely to thrive and be truly effective, however good...
by Rachael Wheatley | Funnels and Filters, Leak #4: No Gateway, Leak #5: No Critical Approval, Leak #6: No Proof, Marketing Strategy, Touchpoint Leaks
< Back to the Blog Reading Time: 5 Minutes In a blog I wrote recently, I mentioned that one of the four growth strategies was looking for like-minded prospects. This is step two of the process we’d recommend to help you find, win and keep more of the right clients....
by Rachael Wheatley | Bucket, Leak #1: Forgotten customers, Marketing Strategy, Touchpoint Leaks
< Back to the Blog Reading Time: 10 Minutes We’ve come into contact with 1000’s of businesses over the years. Whichever sector they’re in, however large or small they are, however their marketing is organised, there’s one common theme. Forgotten customers. It’s the...
by Rachael Wheatley | Marketing Strategy
< Back to the Blog Reading Time: 10 Minutes I remember talking to the partner in a law firm some time ago. He was a bit phased by the business growth targets his managing partner had set for his practice area. It seemed like a big mountain to climb and pretty...