Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...The #storify tale of crowd funding @watertightmkg
[View the story “Crowd funding Watertight Marketing” on Storify] Bryony Thomas Author and Founder, Watertight Marketing Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology, captured in her best-selling book of the same...
Sales funnels don’t exist
Just because you can draw a neat funnel, does not mean that there is one! I love a good sales funnel diagram. Call it a pipeline, a hopper, whatever. It’s helpful for organising your thoughts and mapping marketing tools and techniques to a buying decision. But...
How to turn 2% effort into 127% improvement
There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey,...
6 signs that you’re in control of your marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...Work With Us
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