Flow Foundations Archives - Page 6 of 9

Kicking the Yo-Yo Marketing Habit

 Reading Time: 8 Minutes The very first visual you come across in the Watertight Marketing book is the Yo-Yo Marketing chart. I’ve seen this played out in the vast majority of growing businesses I’ve encountered in the last decade. If you’re able to...

Do you have the tools to match your skills?

by Bryony Thomas | Second Flow Foundation - Balanced Routine, Touchpoint Leaks

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 5 Minutes When helping clients assess themselves to create a Touchpoint Leak Traffic Light Report, we often find that people rate themselves highly...

Why should you invest in marketing when sales are soaring anyway?

by Bryony Thomas | Affordable marketing plan, Flow Foundations, Funnels and Filters, Leak #4: No Gateway, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 7 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales...

Is it time to Validate Concerns rather than Overcome Objections?

by Bryony Thomas | Funnels and Filters, Influencer Icecream, Leak #5: No Critical Approval, Second Flow Foundation - Balanced Routine

< Back to the Blog  Reading Time: 8 Minutes It’s received wisdom amongst many sales professionals that a key part of their role is to overcome the objections that people may have to buying what they have on offer. Indeed, many a training session and book can be...

Will this new client energise your business?

by Bryony Thomas | First Flow Foundation - The Right Work, Flow Foundations

< Back to the Blog  Reading Time: 3 Minutes Saying no to new clients is one of the most important things you need to do to grow a healthy business. There’s a lot written about creating a profile for your ‘ideal customer’. We think it’s as...

Can you grow a business without spending money on marketing?

by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 8 Minutes We help people to out-think, rather than out-spend, their competition. In fact, a number of business owners come to us saying...