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Does your marketing support every step of a sale?

Does your marketing support every step of a sale?

by Bryony Thomas | Bucket, Funnels and Filters, Taps

Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
How to make your company name and strap line work hard for your business

How to make your company name and strap line work hard for your business

by Bryony Thomas | Leak #12: What, Taps

There are lots of ways to name a business, or a product. And, the addition of a strap line can take the name a little further. From nonsensical words, like Google, to highly descriptive names, like Compare the Market – there are just so many ways to think about...
Should B2B companies use days like Valentine’s as marketing opportunities?

Should B2B companies use days like Valentine’s as marketing opportunities?

by Bryony Thomas | Taps

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these sorts of calendar dates...
Should B2B companies use days like Valentine’s as marketing opportunities?

Should B2B companies use days like Valentine’s as marketing opportunities?

by Bryony Thomas | Taps

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these sorts of calendar dates...

Content marketing ideas from A to Z. Finishing up with Y and Z…

by Bryony Thomas | Other stuff, Taps

So, here it is folks. My last post of 2013, and the last excerpt from the ‘A to Z of Content Marketing Ideas’. Over the course of December, I’ve shared all 26 letters, and over 140 thoughts for you to use to prompt your own content ideas. Content...

Content marketing ideas from A to Z. Today we look at W and X…

by Bryony Thomas | Other stuff, Taps

In the first of two posts today, I’m sharing the last few ideas from my ‘A to Z of Content Marketing Ideas’. I’ll put my hands up to say that these last few letters were a challenge. But, I think I’ve managed something that might spark an...

Content marketing ideas from A to Z. Today we look at the letters U and V…

by Bryony Thomas | Other stuff, Taps

Phew, we’re nearly there folks. I’ve been sharing a letter (or two) from my ‘A to Z of Content Marketing Ideas’ every day in December. We’re on the home straight. You’ve nearly had them all. There are six letter and 14 ideas left to...

Content marketing ideas from A to Z. T is for…

by Bryony Thomas | Other stuff, Taps

So, how was the Turkey, Tinsel, and Television? Ok, I’ll stop now. But, I do hope you have a fabulous Christmas if you celebrate it. I’m now getting back to my ‘A to Z of Content Marketing Ideas’ in which I’ve collating a list of ideas...

Content marketing ideas from A to Z. S is for…

by Bryony Thomas | Other stuff, Taps

Okay, so I’d imagine that the Ss in mind today are Santa, and Sleighs. But, let’s just get these out there… it’s the next letter from my A to Z of Content Marketing Ideas. This is a list that I put together to help anyone who finds themselves...

Content marketing ideas from A to Z. R is for…

by Bryony Thomas | Other stuff, Taps

No, not Rudolph, Reindeers or roasting chestnuts… this is the next instalment from my A to Z of Content Marketing Ideas. Today, we’ve reached the letter R, as I reveal one letter for every (working) day in December. This list isn’t about tools,...
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