Taps Archives - Page 3 of 9 - Watertight Thinking

Where does telemarketing sit in your toolkit?

by Peter Baynes | Bucket, Considered Purchase, Funnels and Filters, Leak #9: Where, Marketing In Action, Taps

< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...

Marketing In Action: Receipt Bank turns happy customers into a sales engine

by Bryony Thomas | Bucket, Leak #1: Forgotten customers, Marketing In Action, Taps, The Logic Sandwich

< Back to the Blog Mobilising the goodwill of happy customers is so powerful. I’ve recently started using Receipt Bank, and there’s a little thing they do that I thought I’d share with you. Now, we have nothing to do with this bit of marketing...

How to proactively generate word-of-mouth for your business

by Peter Baynes | Leak #11: Who, Leak #5: No Critical Approval, Taps, Touchpoint Leaks

Many businesses will say that they generate most of their new business through word-of-mouth. However, dig a bit deeper and you often find that they are not doing anything to specifically support this… it’s more a case of being a by-product of good...

What are the real triggers in a sales process?

by Bryony Thomas | Bucket, Leak #13: No Emotional Impact, Taps, The Logic Sandwich

< Back to the Blog As buyers we are exposed to more and more messages that fight for our time. As marketers, it’s often tempting to emphasise the unique features and logical prowess of an offering. But, the mind doesn’t work like that. There’s more to engaging the...

3 examples of effective video marketing from zero budget upwards

by Bryony Thomas | Leak #8: How, Taps

Video is quickly moving into the ‘must-have’ category for even the smallest of businesses. In Touchpoint Leak 8 – How detailed in my book, Watertight Marketing – we talk about a six part matrix for ensuring your content is presented for the way...

One piece of content. 20 ways to use it.

by Bryony Thomas | Leak #8: How, Taps

In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...