Taps Archives - Page 4 of 9 - Watertight Thinking

How to move beyond your own blog with guest posts and articles

The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...

5 things to think about in the run-up to Christmas…

by Cheryl Crichton | Bucket, Taps

or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...

Does your marketing support every step of a sale?

by Bryony Thomas | Bucket, Funnels and Filters, Taps

Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...

How to make your company name and strap line work hard for your business

by Bryony Thomas | Leak #12: What, Taps

There are lots of ways to name a business, or a product. And, the addition of a strap line can take the name a little further. From nonsensical words, like Google, to highly descriptive names, like Compare the Market – there are just so many ways to think about...

Should B2B companies use days like Valentine’s as marketing opportunities?

by Bryony Thomas | Taps

We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these sorts of calendar dates...