Why marketing is a load of old twaddle
Ok, that’s the polite version of the headline. Feel free to make an internal translation on that last word. Because that’s what people do all the time. What you say isn’t always what people hear. They interpret your words with their own experience,...
So, as it turns out… I’m not a marketing consultant at all
I was taking someone through my new business plan last week. It’s centred on a number of products and services especially for the MDs and CEOs of ambitious companies. I was asked why I wasn’t aiming at the marketing person in these organisations. The...
6 signs that you’re in control of your marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...
10 signs that it’s your knowledge of marketing that’s holding your business back
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog There are lots of reasons why a small or medium-sized business can get frustrated with their marketing. For many, sorting out marketing is one of those things...
8 signs that you need to get more strategic about marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Many MDs and CEOs of ambitious growing businesses have told me, in a moment of candour, that they’re not 100% sure they know enough about marketing to...
How do you know when you don’t know?
< Back to the Blog Ok, I’ve been blogging for nearly five years now… and as the proud holder of an MBA this is the first 4×4 matrix I think I’ve posted, so I hope you’ll let me off! Drawing grids is a key strategic skill, don’t...
Why you should treat your customers like adult cats
I do love to take the opportunity to get a photo of my cat, Dylan, into a presentation. But, there is a serious point to make. A point that any cat ‘owner’ can relate to. <~ And, there’s the thing, you never really ‘own’ a cat. Now,...
What shape is your marketing budget?
< Back to the Blog Knowing the shape of your marketing budget, that is how much you’re spending in supporting each step of a buying decision, puts you in a powerful place. Yesterday, I walked you through a six-step process to get visual snapshot of your...Podcast: Interview with Dan MacInnis
In this session, Dan McInnis interviews Bryony Thomas about how she came to write Watertight Marketing, and talks through a number of the key issues for entrepreneurial MDs of growing businesses. In this half-hour interview, Dan asks: How did you come write the book?...Work With Us
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