Does your marketing support every step of a sale?
Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
Back Bristol authors for international Small Business Book Awards
There are less than 48 hours to vote in the Small Business Book Awards, in which two books written in Bristol are currently leading the public vote. Listen to this 10-minute interview with Joe Lemer from BBC Radio Bristol this weekend to find out more: And, if you...Watertight Marketing Wins National Indie Excellence Book Awards
20.05.14, St Albans, UK – The highly acclaimed 5-star business book Watertight Marketing is continuing to gain industry acclaim 18 months after it was first released as it scoops an award for best Marketing and Public Relations book at the National Indie Excellence...
Three Bristol Authors Nominated for International Small Business Book Awards
Collaborators turn competitors as three Bristol-based marketing authors go head to head in the Small Business Book Awards. Bristol, 14.05.14 – Two best-selling business books, written here in Bristol, have been nominated for the Small Business Book Awards 2014, and...
A click is not an outcome. But, neither is a sale.
What constitutes a marketing outcome? In my last post I looked at how to track volume and movement across a buying decision, today I’m looking at what a real commercial outcome is from all the activity that goes into getting people to walk this path. This is...
Is your marketing measurement meaningful?
Marketers have an infuriating habit of presenting piles of statistics, as if in and of themselves they mean something. There is a dizzying array of marketing metrics a business could review, from open rates, click-throughs, bounce rates, page views, dwell time,...How do you prove to SMEs that you’re the right marketing consultant for them?
New Accreditation Scheme launches to set benchmark for independent marketing consultants 19.03.14, Bristol – A new accreditation scheme designed to help marketing consultants differentiate themselves and gain more work from small businesses has launched this month....
Competitors – a wise or wasteful use of your time?
Watching, tracking and reviewing what your competitors are up to could be classified as essential market research by some, or an irritating distraction by others. I’ve had a few discussions with clients in the last few days about whether or not to spend time...
What should you include in the marketing budget for your small business?
< Back to the Blog So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad...Work With Us
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