Should B2B companies use days like Valentine’s as marketing opportunities?
We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these sorts of calendar dates...
Should B2B companies use days like Valentine’s as marketing opportunities?
We’re all familiar with Valentine’s offers from florists, restaurants, jewellery retailers, or other directly related products and services. But, what about the rest of us? Can, and should, those of us in totally unrelated industries use these sorts of calendar dates...
Is Your Business Leaking Profit?
New suite of products launched to help businesses get their marketing watertight for 2014 (and starting at just £15!) 31.01.14, Bristol – There aren’t many marketing experts whose credentials include helping hundreds of businesses, from FTSE 100 companies through to...20.01.14 | A year’s marketing mentoring worth over £1,000 up for grabs in New Enterprise Competition
20.01.14: A marketing mentoring programme with acclaimed marketing expert and author Bryony Thomas is up for grabs for one of the winners of the University of Bristol’s New Enterprise Competition 2014.Grants have already been awarded to 13 new business ideas entered...
Marketing is like fitness (Part 4)
I’ve loved expanding on the list of 10 ways that marketing is like fitness, which I originally put together for the final chapter in Watertight Marketing. Today, I reach the final item on my list. And, it’s by far my favourite. 10. Your business will look great, feel...
Marketing is like fitness (part 3)
With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost...
Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...
10 ways that getting your marketing right is like getting fit (part 1)
Welcome to 2014. A shiny new working year. January is often a time when business owners approach their marketing activity with renewed enthusiasm, promising that this is the year they’ll really crack it. If you’ve made marketing a New Year’s...Content marketing ideas from A to Z. Finishing up with Y and Z…
So, here it is folks. My last post of 2013, and the last excerpt from the ‘A to Z of Content Marketing Ideas’. Over the course of December, I’ve shared all 26 letters, and over 140 thoughts for you to use to prompt your own content ideas. Content...Work With Us
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