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Audenza doubles turnover, profit, and marketing confidence in 12 months

Audenza doubles turnover, profit, and marketing confidence in 12 months

by Cheryl Crichton | Case Study

← Back to Case Studies Audenza took a Practitioner Guided approach through the Touchpoint Leak Assessment and the Chapter Companion Courses on the Watertight Webschool. This was supplemented with strategic marketing projects with a Certified Practitioner. Client:...
How to structure a marketing case study

How to structure a marketing case study

by Cheryl Crichton | Funnels and Filters, Leak #6: No Proof, The Logic Sandwich

< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I’ve asked Certified Practitioner, Cheryl Crichton,...
The storage company that made room for new marketing ideas

The storage company that made room for new marketing ideas

by Cheryl Crichton | Case Study, The Logic Sandwich

← Back to Case Studies George Spence took a Practitioner Guided approach to working through the Chapter Companion Courses on the Watertight Webschool, and then retained the services of a Certified Practitioner to maintain the momentum. Client: George Spence, MD,...
5 things to think about in the run-up to Christmas…

5 things to think about in the run-up to Christmas…

by Cheryl Crichton | Bucket, Taps

or, ‘He who hesitates is lost.’ So, here we are, hanging on the last vestiges of Summer and people have started complaining about ‘Christmas party advertising’ and festive wrapping paper. Bah humbug. Whatever your thoughts or beliefs on the holiday season, I wanted to...
A day in the life of a small business tweet

A day in the life of a small business tweet

by Cheryl Crichton | Considered Purchase, Funnels and Filters, Leak #9: Where

< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
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