What results do people achieve?
Whether you work through an intensive transformation programme, or dip into the Watertight Webschool, what we want for you is real results in the form of sustainable sales growth.
A clear understanding of how marketing supports every step of a sale, and a way of making decisions that ensures that you maintain momentum in the right direction.
A common language used across your whole business, allowing people to understand and enjoy their contribution to business growth.
Sustainable and repeatable sales results that increase in a predictable way over time, giving you a steady platform for scale.
Some Stories From Our Clients
However people navigate through the Watertight Marketing methodology, the outcomes have a common theme… relief and results!
“Watertight has been very influential…. Having a methodology and process provides confidence, rigour and a lens through which to think, research, draw conclusions and think critically. It gave me insight and knowledge that applied structure to everything.” We talked to Amy Grenham, an experienced senior marketer, about her experience of working with, using and applying Watertight Thinking.
“I think it’s given me more motivation. I’ve always been motivated, but it’s a different kind of motivation, a kind of excitement. When we got off the last group coaching call, I thought, this is great. I’m feeling good. It’s definitely given me a lot more excitement and motivation in my work.” Georgia Deery, Marketing Manager at SpiderGroup, talks to us about using and applying Watertight in the business.
Three senior people from Nviro talk about how they’ve used Watertight Thinking in the business and the impact it’s had for each of them.
“It makes such a difference that the senior leadership team have a good understanding of what marketing is and what they can expect from it.” Melanie Osborne, Marketing Director of Nviro, talks to us about using and applying Watertight in the business.
“A printed copy of the Watertight Marketing Team Alignment and Benchmark engagement report has been on my desk permanently since I received it well over a year ago because we refer to it all the time as a guiding light for our ongoing marketing decisions.” Simon King, Director
Josef Elliott of Oyster IMS walks you through his Watertight journey with the assistance of Gordon Ramsey, Grayson Perry, Stephen Fry, Dolly Parton, and Status Quo.
“I can’t talk about the success of Audenza without talking about Watertight Marketing. It’s underpinned everything that we do.” Hollie Brooks talked at our conference in 2018 about how two years of systematic implementation of Watertight Marketing transformed their business.
B2B Marketing Case Study | Dragonfly Training operates in more than 50 countries, with over 250,000 from more than 3000 schools. Taking a Practitioner Guided journey through the Chapter Companion course son Watertight Webschool over 12 months gave them the focus to create a structured marketing plan, and stick to it. At just six months in they were 20% up on previous years sales, with much more still to implement.
Micro Marketing Case Study | Andy Nickerson runs a family photography studio with his wife. They took a structured approach to working through the Chapter Companion courses on Watertight Webschool, supplemented with a monthly half-hour check-in with a Certified Practitioner. They credit the process with a ten-fold increase in bookings, and a similar growth in their confidence.
B2C Marketing Case Study | With 25 years in the building trade, Julian Farmer – MD of Ambassador Home Extensions – felt his marketing was holding him back. With his clients typically spending £50-100k on their home extension projects, he felt that the Watertight Marketing methodology finally answered his questions. Working though with a mix of Watertight Webschool courses, and some review time with a Certified Practitioner has given him the confidence to invest in a rebrand and new website.
B2B Marketing Case Study | “Some of the biggest successes we’ve had from Watertight Marketing are about working with businesses, slowing it down, taking people through each of the stages, rather than getting them to sign up for a proposal. That’s won us some really major contracts we wouldn’t have been able to land 2 years ago.” Karen Meager, Co-Founder – Monkey Puzzle Training & Consulting
B2B Marketing Case Study | Face for Business provides virtual PA services to a wide range of other organisations. From simple reception support for smaller companies, to regular core business administration and dedicated PA services for medium and larger businesses. Their marketing manager, Sara Parker, has energetically made Watertight Marketing the internal language of the business. It contributed to them securing their ISO certification, as well as underpinning impressive sustained growth year-on-year.
What could you achieve?
If your business is looking for similar successes to these, and many more clients, there are three ways to work with us.
Thinking about working with us?
Considering a company learning account or transformation programme…
Please do book a time in the diary, or call us on 0117 325 77 25, to tell us more about your organisation so we can work out if and how Watertight Marketing might fit.