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A day in the life of a small business tweet

A day in the life of a small business tweet

by Cheryl Crichton | Considered Purchase, Funnels and Filters, Leak #9: Where

< Back to the Blog Or, how Twitter can join the dots between people, products and profit Tweeting has been commonplace in the small business marketing landscape for some time now. With the right strategy and tools in place, and along side other activity, Twitter...
Does your marketing support every step of a sale?

Does your marketing support every step of a sale?

by Bryony Thomas | Bucket, Funnels and Filters, Taps

Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together?...
The only 5 things you should be doing in social media

The only 5 things you should be doing in social media

by Bryony Thomas | Commercial Karma, Funnels and Filters, Leak #9: Where, Taps, Time Triangle

< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
Three sales-boosting tips for your business blog

Three sales-boosting tips for your business blog

by Bryony Thomas | Funnels and Filters, Leak #7: Information Overload, Touchpoint Leaks

This is the fourth in a series of five blogs on blogging this week. A business blog is one of the simplest ways of overcoming Leak #7 (Information Overload) of the Thirteen Touchpoint Leaks. It acts as invitation information and a stepping stone between knowing who...
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