Funnels and Filters Archives - Page 3 of 4

Marketing and sales – what’s the difference?

by Bryony Thomas | Considered Purchase, Funnels and Filters, Marketing Strategy, Marketing Team, Taps

There’s a perennial debate if you’ve hung around marketing and sales people for long enough, and that is “What is marketing, and what is sales?” For me, marketing is the process of taking your goods and services to market. For many others,...

Sales funnels don’t exist – a marketing lesson from The Matrix

by Bryony Thomas | Bucket, Funnels and Filters, Taps

I’m going to take a wild guess that you’ve heard of a sales funnel. The last time I did a search for ‘sales funnel’ on Google there were 18 million results so it really is quite a ubiquitous term. The thing is, it’s also a really dangerous one. Metaphor and language...

Where does telemarketing sit in your toolkit?

by Peter Baynes | Bucket, Considered Purchase, Funnels and Filters, Leak #9: Where, Marketing In Action, Taps

< Back to the Blog Telemarketing is a hotly debated topic in both sales and marketing circles. It’s a bit of a love/hate relationship. Anyone who knows the Watertight Marketing methodology will know that we’re advocates of gentle permission-led...

How to structure a marketing case study

by Cheryl Crichton | Funnels and Filters, Leak #6: No Proof, The Logic Sandwich

< Back to the Blog The marketing case study is an essential part of your toolkit . They have an essential role in proving your credentials and overcoming any concerns that a potential buyer might have. So, I’ve asked Certified Practitioner, Cheryl Crichton,...

Why do you need to use evidence in your marketing?

by Bryony Thomas | Funnels and Filters, Leak #6: No Proof, Touchpoint Leaks

Lots of the growing businesses that we work with are the new kids on the block. They’re up against established competition and can struggle to gain trust from people who feel they may be taking a risk with a less established organisation. So, I’ve asked...

What is the value of free customers?

by Bryony Thomas | Funnels and Filters, Touchpoint Leaks

No doubt you will have spotted some very clever companies giving away their products and services for free. People like Mailchimp, who offer a Forever Free account – or 4Imprint, who send a Blue Box of free samples to prospective customers every month. And, of...