#WatertightWednesday Archives - Page 3 of 3

How do you get buy-in to your marketing budget?

by Rachael Wheatley | #WatertightWednesday, Affordable marketing plan, Budget Shape, Flow Foundations, Marketing Strategy, Marketing Team, Touchpoint Leaks

< Back to the Blog  Reading Time: 12 Minutes Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive real – even...

What is marketing strategy, and whose job is it?

by Rachael Wheatley | #WatertightWednesday, Flow Foundations, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here What is marketing strategy? Roundtable discussion (58 minutes)  Reading Time: 12 Minutes How do you draw the distinction between strategy and tactics? More importantly, what do others in your business...

How to shift the perception of marketing in your organisation

by Rachael Wheatley | #WatertightWednesday, Considered Purchase, Marketing Strategy, Marketing Team

< Back to the Blog z Listen to the roundtable discussion here How do your colleagues perceive marketing? Roundtable discussion (56 minutes)  Reading Time: 12 Minutes How do your colleagues see marketing? Do they see it as strategic? Central to everything in the...