Bristol-born marketing methodology goes national
Watertight Marketing network expands beyond the South West16.02.15, Bristol – Watertight Marketing, the end-to-end marketing methodology for growing businesses created by Bristol-based marketing expert, Bryony Thomas, has expanded its network to include consultants in...
You can’t logic someone out of love
< Back to the Blog How many people do you think will be getting a Valentine card this year, who don’t really deserve it? Looking beyond a person’s failings could be said to be the very definition of love. And, this is one of the reasons why – as a...
What do you need to say to get people to buy more?
My mantra is that the job of marketing is to lay down the stepping stones that mean that your sales people can invite people forward in a respectful and fully committed way. But, how should a salesperson do this? I’ve asked Nicola Cook to share a few key...
One piece of content. 20 ways to use it.
In my last post, I gave you some ideas for creating key marketing content, and roughly how long it might take. Today, I wanted to make crystal clear that each iteration does not have to have unique content. In fact, repurposing, cutting up, re-using, and re-formatting...Make a marketing resolution you might actually keep
For the last few years my clarion cry this time of year has been – Do not make marketing your new year’s resolution – precisely because marketing is very much like exercise and the good intentions rarely last beyond February. But, like everyone else,...
Why are referred customers worth more?
You’ve heard it before, and you’ll hear it again… referrals are the very best way to win new customers. Referred customers are cheaper to win. They convert more quickly. And, they spend more. In my book, Watertight Marketing, referrals comes under...
How to move beyond your own blog with guest posts and articles
The first step to integrating regular articles as part of your marketing is to commit to your own blog. I’d say aiming to add something new at least weekly. Maintaining frequency is important, it forms part of what I call your Baseline Marketing Activity. It’s...
How reducing your leads can increase your profits
I had a catch up with a Watertight Workgroup client, Redspot Self Storage, last week to see what impact the programme has made on the business so far. This business provides an easy self-storage solution for consumer and business customers. It’s a highly...
Is your content formatted for how your customers’ brains are wired?
< Back to the Blog Yesterday, I zoomed in on the power of visual content in your mix of materials. Today, I want to zoom back out to give you a way of planning a mix of content in different formats to ensure that you grab the attention of people who might be...Work With Us
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