9 things a professional marketer will get from reading Watertight Marketing
Ok, so forgive me, this post will read a bit like a sales pitch. But, I’ve been asked this question a lot lately – so I thought I’d pen a reasonably complete answer. If you don’t work in marketing. And/or, you’re not interested in what...Watertight Marketing Announced as CIM Book of the Month
08.11.2013, Bristol – The book which reveals how to stop pouring money into a ‘leaking bucket’ and focus on ‘watertight marketing’ strategies that lead to sustainable, long-term sales results has been selected as the Chartered Institute of Marketing’s Book of...
Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...The #storify tale of crowd funding @watertightmkg
[View the story “Crowd funding Watertight Marketing” on Storify] Bryony Thomas Author and Founder, Watertight Marketing Bryony Thomas is the creator of the multi-award winning Watertight Marketing methodology, captured in her best-selling book of the same...
You do not need a USP to build a sustainable business
Doubtless you’ve heard of your ‘unique selling point’ or USP – from lots of marketing literature you’d be forgiven for thinking that you simply cannot do anything until you have one. Well, I disagree.I’ve disagreed with this for...
The only 5 things you should be doing in social media
< Back to the Blog Social media marketing can seem like a bit of a minefield. It can also seem like there’s a dizzying amount to learn before you can even get started. But, it really breaks down into four activities and one core skill – which are common across...
Sales funnels don’t exist
Just because you can draw a neat funnel, does not mean that there is one! I love a good sales funnel diagram. Call it a pipeline, a hopper, whatever. It’s helpful for organising your thoughts and mapping marketing tools and techniques to a buying decision. But...
How to turn 2% effort into 127% improvement
There’s a thing that happens with business books. We don’t always do anything as a result of reading them. We nod. We smile. We think ‘ah, yes!’. But, when we get back to our desks, we often do nothing about it. Even if we loved the book. Hey,...
How to incorporate a Gateway Product to win more business
Getting from general awareness to a new paying customer is a stepped journey in most business settings. Indeed, for many it’s a delicate dance akin to an intricate Quickstep. One of the most important stepping stones is the one that sees a person handing over their...Work With Us
Speaking
Book Bryony Thomas to speak at your conference or event.
Consultancy
Work hands-on with Bryony to grow your business.
Training
Access our world class training for marketers who want to think strategically.
Take the Test
Is your marketing actually set up to support healthy sales flow?