Marketing and sales playing nicely together
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 8 Minutes Getting marketing, sales (and service) to work together effectively is key to ensuring that customers have a consistent...
What makes marketing work?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 12 Minutes I often start workshops by offering to write up on the board in red or green pen. Red for something they hate about marketing, and green...
Growth: Do you want lifetime value, margin or volume?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 11 Minutes I was chatting with one of our clients last week. This is a £20m+ b2b service provider. They have a core service that’s low margin,...
Why your direct competitors are often the least important
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 7 Minutes If I say ‘competitors’ to you, I’m willing to bet that you think of people that offer similar things to you....
The life of a lonely marketer
< Back to the Blog Reading Time: 8 Minutes There’s a stage in any business that’s scaling where the ‘marketing team’ consists of just one person. In fact, sometimes less than a whole person as they’re tasked with other...
Kicking the Yo-Yo Marketing Habit
Reading Time: 8 Minutes The very first visual you come across in the Watertight Marketing book is the Yo-Yo Marketing chart. I’ve seen this played out in the vast majority of growing businesses I’ve encountered in the last decade. If you’re able to...
Are you suffering from marketing FOMO?
Reading Time: 5 Minutes Last week one of my speaking buddies shared a little video snippet of them leafing through some beautifully designed and printed worksheets to accompany their online programme. Bam, it hits me. Serious marketing FOMO (fear of missing out). If...
Functional, and not too embarrassing
Reading Time: 3 Minutes A couple of days ago, one of my connections on LinkedIn asked what the best piece of business advice we’d ever received was. It took me back to 2004, when I wanted two more days to perfect a web project, but the MD wanted it...
Agency, consultant or employee?
< Back to the blog Reading Time: 5 Minutes In the last two weeks I have had two almost identical conversations with two very different business owners. They both felt they’d come to the stage in their marketing maturity where they needed ongoing support....Work With Us
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