Josef Elliott: “Half of our customers didn’t know half the stuff we did”
← Back to Case Studies Josef Elliott, co-founder and MD of Oyster IMS, talks about how they’ve used Watertight Marketing to tweak their marketing operation and win more business at the Confidence & Clarity Conference 2018. Transcript: Steve Bustin:...
Hollie Brooks: “We doubled, then tripled turnover and profit!”
← Back to Case Studies Hollie Books, co-founder of Audenza, talks about how they’ve used Watertight Marketing as the operating system to drive steady growth for their online retail business at the Confidence & Clarity Conference 2018. “We are Audenza,...
Why should you invest in marketing when sales are soaring anyway?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 7 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales...
Is it time to Validate Concerns rather than Overcome Objections?
< Back to the Blog Reading Time: 8 Minutes It’s received wisdom amongst many sales professionals that a key part of their role is to overcome the objections that people may have to buying what they have on offer. Indeed, many a training session and book can be...
Will this new client energise your business?
< Back to the Blog Reading Time: 3 Minutes Saying no to new clients is one of the most important things you need to do to grow a healthy business. There’s a lot written about creating a profile for your ‘ideal customer’. We think it’s as...
How to keep up with digital marketing
Reading Time: 3 Minutes This month, members of our Facebook Group voted for me to focus on the topic of ‘Digital Marketing: Keeping up with trends and choosing the right platforms’. The sense I got in the group and from discussions with clients is that...
Can you grow a business without spending money on marketing?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Reading Time: 8 Minutes We help people to out-think, rather than out-spend, their competition. In fact, a number of business owners come to us saying...
Making time for marketing with a default diary
Reading Time: 3 Minutes If I had a pound for every time I’d heard an ambitious business owner, or those in their team, tell me that they struggle to make time for marketing, I truly would be a very rich woman. Time is our most precious resource, and in a...
Can your potential buyers picture your products?
Reading Time: 3 Minutes One to the key tasks of your marketing is to help your customers to get a sense of what it would be like to work with you, or own your products, before they become a customer. In the Watertight Marketing methodology, we talk about this...Work With Us
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