by Bryony Thomas | Further Reading
Reading Time: Depends how many you read! Part One of Watertight Marketing is about two things, how real people really buy things, and assessing how well your marketing supports that. It looks at what slows buying decisions down and gives an introduction to...
by Bryony Thomas | Affordable marketing plan, Commercial Karma
Watching Time: 50 Minutes I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who’ve never done it before. Now, I’ve...
by Bryony Thomas | About the book
More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...
by Bryony Thomas | About the book
Reading Time: 6 Minutes Have you heard that a second edition of Watertight Marketing is coming your way? If you’ve read the book before it’s the perfect time to revisit and refresh. I’ve spent four years completely updating and expanding the...
by Bryony Thomas | Case Study, Leak #2: Poor On-boarding, Leak #5: No Critical Approval
← Back to Case Studies Inside Travel Group engaged Watertight Marketing to undertake a Marketing Team Alignment, Benchmark and Plan, and then have gone on to apply the results “The Watertight Marketing Team Alignment and Benchmark did two powerful jobs for us...