Further Reading for Part One

Further Reading for Part One

 Reading Time: Depends how many you read! Part One of Watertight Marketing is about two things, how real people really buy things, and assessing how well your marketing supports that. It looks at what slows buying decisions down and gives an introduction to...
Is this book for you?

Is this book for you?

More step-up than start-up There are lots of books about starting a business. There aren’t so many about staying in business. And, even fewer that support you as you seriously step things up. To get the most from this book, you’re most likely an established SME, or an...
What’s new in the second edition?

What’s new in the second edition?

 Reading Time: 6 Minutes Have you heard that a second edition of Watertight Marketing is coming your way? If you’ve read the book before it’s the perfect time to revisit and refresh. I’ve spent four years completely updating and expanding the...