The effect of marketing on staff morale
< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
Why social media marketing is a complete waste of time
There’s a bit of a tension at play in discussions about social media as a marketing technique. Some will position it as some sort of magic bullet that will take your business to greatness with barely any effort. Whilst the productivity police will caution you...Make a marketing resolution you might actually keep
For the last few years my clarion cry this time of year has been – Do not make marketing your new year’s resolution – precisely because marketing is very much like exercise and the good intentions rarely last beyond February. But, like everyone else,...
A click is not an outcome. But, neither is a sale.
What constitutes a marketing outcome? In my last post I looked at how to track volume and movement across a buying decision, today I’m looking at what a real commercial outcome is from all the activity that goes into getting people to walk this path. This is...
What should you include in the marketing budget for your small business?
< Back to the Blog So, it’s that time of year… for many the end of the tax year also closes the financial year, and means preparing a fresh 12-month marketing budget for the year ahead. Or does it? Many of the small businesses we encounter have an ad...
Marketing is like fitness (part 3)
With Christmas falling on a Wednesday this year, I’m guessing that today (Monday 6th January) is the first day back at work for many. Yes, a few (crazy) people (like me) were at desks last week. But, today is definitely the end of the festive period by almost...
Marketing is like fitness (part 2)
Yesterday, I shared the first three in my list of 10 ways that marketing is like getting fit. I thought it was apt for January, when you’re no doubt looking at your business bottom line, and your waistline, to see if you can make some improvements. Perhaps...
10 ways that getting your marketing right is like getting fit (part 1)
Welcome to 2014. A shiny new working year. January is often a time when business owners approach their marketing activity with renewed enthusiasm, promising that this is the year they’ll really crack it. If you’ve made marketing a New Year’s...
How to write a marketing brief in 10 simple steps
“If you don’t say what you want, you won’t want what you get”. There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and...Work With Us
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