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Marketing in survival mode

Marketing in survival mode

by Bryony Thomas | Affordable marketing plan, Commercial Karma

 Watching Time: 50 Minutes I hesitated to share these tips for worry of adding the noise and confusion out there at the moment. We seem to be awash with advice on how to navigate the unknown from people who’ve never done it before. Now, I’ve...
Why should you invest in marketing when sales are soaring anyway?

Why should you invest in marketing when sales are soaring anyway?

by Bryony Thomas | Affordable marketing plan, Flow Foundations, Funnels and Filters, Leak #4: No Gateway, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 7 Minutes Most of the businesses that we work with on a marketing transformation have a sales team. In fact, most have an excellent sales...
Can you grow a business without spending money on marketing?

Can you grow a business without spending money on marketing?

by Bryony Thomas | Affordable marketing plan, Budget Shape, Marketing Strategy, Third Flow Foundation - Baseline Rhythm

< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog  Reading Time: 8 Minutes We help people to out-think, rather than out-spend, their competition. In fact, a number of business owners come to us saying...
How do you know if your marketing is working?

How do you know if your marketing is working?

by Bryony Thomas | Affordable marketing plan, Marketing In Action, Marketing Strategy, Mindful marketing measurement

Are you getting results from marketing? If you’re spending time, energy, or perhaps some of that hard-earned money on marketing, you’re well within your rights to ask if it’s getting you the results your business needs. Answering that question is a...
How to scale the solo entrepreneur’s marketing mountain

How to scale the solo entrepreneur’s marketing mountain

by Cheryl Crichton | Affordable marketing plan, Marketing Team

When I wrote Watertight Marketing I had the MD of a £2m business in my mind. Someone looking to scale their business up. It was to some surprise that the book and Masterplan programme has developed a bit of a following amongst single-person businesses. So, I’ve...
The effect of marketing on staff morale

The effect of marketing on staff morale

by Peter Baynes | About the book, Affordable marketing plan, Leak #12: What, Mindful marketing measurement

< Back to the Blog Lots of our clients are fast-growing businesses for whom finding and keeping good people can be as much of a challenge as finding and keeping profitable customers. So, I asked Peter Baynes to look at the effect of implementing Watertight...
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