Accept it. Embrace it. Marketing is messy!
I love a good diagram. They’re great for simplifying ideas. But, it is worth remembering that the world doesn’t really look like that. Especially in marketing. In my recent post, Sales funnels don’t exist, I made the point that even the best...
6 signs that you’re in control of your marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Over the last two days I’ve shared checklists to help you asses whether you have enough marketing knowledge to make sound strategic decisions for your...
10 signs that it’s your knowledge of marketing that’s holding your business back
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog There are lots of reasons why a small or medium-sized business can get frustrated with their marketing. For many, sorting out marketing is one of those things...
8 signs that you need to get more strategic about marketing
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Many MDs and CEOs of ambitious growing businesses have told me, in a moment of candour, that they’re not 100% sure they know enough about marketing to...
What shape is your marketing budget?
< Back to the Blog Knowing the shape of your marketing budget, that is how much you’re spending in supporting each step of a buying decision, puts you in a powerful place. Yesterday, I walked you through a six-step process to get visual snapshot of your...
Six steps to a strategic review of your marketing budget
< Back to the Blog Watertight Marketing is marketing that supports every step of a buying decision, so that your business achieves long-term sales results. A strategic snapshot of your marketing spending can give you an indication as to whether you’re...
Should you be saying ‘No’ to new business?
< Back to the Blog z Prefer to listen than to read? This post is also available over on our PodBlog Doing the wrong kind of work is so damaging, I’ve included it as one of the Four Foundation Foundations in Watertight Marketing. Which means that learning...
The Four Foundation Leaks
For many businesses marketing is something that’s done when the sales pipeline looks a little dry. Then, it’s heads down to deliver the paying work that comes your way. This is truer still in smaller businesses, or where the people your buyers want to talk to during...
Please do take a moment to dream for your business
So, the start of the first full work week of 2013… did you make any resolutions for your business for the year ahead? How are you doing with them? I wrote Watertight Marketing for business owners who want a step change in their business growth. Which usually...Work With Us
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